4 steps to start it

Are you particularly comfortable with fashion, and is this a topic that interests you? If you are looking for a wayUse your passion to make money onlineYou can consider building your brand in fashion. This way, you will sell your own products and eventually make it your number one source of income.

Provided you make the right choices and think carefully before you begin, you can hope to build something powerful and profitable online: Here are 4 steps to getting there.

1. Know your potential target

Before you create a website and imagine the products you will sell in your clothing store, start with In-depth market research. Take the time to take a closer look at what your competitors, other online sellers that are in the sector you also want to exploit, are doing.

Survey as much of the population as possible that will be directed to buy your products: try Understand consumers’ expectations and buying habits (For example, according to the profile of your target customers, should selling T-shirts be your top priority?). In order to enrich your wealth of knowledge, you can get information on the Internet, see polls and surveys, make your own surveys and promote them on social networks, but you can also interrogate other already established professionals to collect their precious advice.

At the end of this market study, you must Get to know your competition perfectlyFind out about the suppliers that you will eventually have to go through, master all the laws and rules that govern your sector and have a very clear idea of ​​what your customers expect in the future.

2. Build your brand by maturing each option

Creating your own clothing brand cannot be improvised: every decision is worth a long thought in order to avoid some mistakes that you may regret later. Market research should give you an idea of The universe you will put yourself inwhich speaks to your target.

Whether it is your brand name, the colors you will use in your communication media, your logo, and even your values ​​and philosophy, expect all these details in order to create A unique identity that allows you to make a difference.

If necessary, seek the advice of marketing professionals, they can help you better establish yourself as a new brand, and guide you on the first basic strategic choices. This support can be a cost, but it will be amortized quickly if you start correctly.

If you are not an artist yourself, you will need the help of graphic designers to create your logo, as well as developers to build your website. Here again, if it is convenient to compare several quotes in order to save some money, still prefer experienced interlocutors and do not go methodically for the cheapest offer.

3. Develop a business plan

Before creating a company, whatever its sector of activity, it is necessary to imagine a Action Plan To ensure the potential profitability of the model. This financing plan will make it possible to prove, with numbers and expectations, that the company you envision is viable. This document can later help you get bank loans if you need them.

In this plan, you will need both Consider sources of income and expenses. Consider all the links in the chain that you will build around your brand, such as manufacturing costs, salaries for any employees or subcontractors, rents, etc.

Here too, it can be interesting to get help from a professional to successfully write your business plan.

4. Advertise your business and register your brand name

In order to formalize the arrival of your clothing brand to the market, you must Announcing the establishment of your company. This can take several forms: Micro Enterprise, Sole Proprietorship (EI), Sole Proprietorship Limited Liability (EIRL), Single Person Limited Liability Company (EURL), Simplified Single Person Joint Stock Company (SASU), Simplified Joint Stock Company. Joint Stock Company (SAS), etc.

In order to choose, one must know Social and Tax Impacts For each case and determine which one will be most interesting to you, given your situation and ambitions. Your accountant/legal expert can guide you through this process and ensure that you start your business in the best possible conditions, without excessive financial or legal risk.

Once your business is ready to go, it’s time for it Register your brand name, in particular to protect it and prevent a competitor from taking over your ideas. To do this, go to the online INPI tool where you can protect the name, as well as protect the logo, schemes or ideas.


As you understand, creating a clothing brand on the Internet cannot be improvised in 2022: it may cost you time and money at first, and it is better to surround yourself with professionals. For a good start. But if you follow these few steps and all our tips, and make the right choices, this initiative can allow you to make money quite easily afterwards.

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And to discover other ideas, consult the beautiful collection of BenefsNet (60 Ways to Earn, No Scam).

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