by Laurent Reports
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Alltricksthe leading e-commerce company in CyclingThe Management Andin the fresh air In France, it continues its strong growth, having achieved in 2021 a turnover of 171 million eurosthat is 39 million euros more than in 2020.
he is 30% growth For this company that chose to settle in Chateaudun (Eure-et-Loir) which owes its success story to accelerating it omnichannel strategy As its CEO, Gary Ansens, he was able to deliver!
The boom in the flea market
Between 2018 and 2021, Alltricks simply achieved 163% growth!
become reference site For sports enthusiasts and managed to invest in the market circular economy With the purchase of a used site bike change And the opening of its service second life Dedicated to refurbished bikes that give a second life to personal and professional bikes.
Enthusiasm for cycling, with the obvious benefits to health and the planet, has allowed the flea market to spread.
According to Alltricks’ latest Diffusis France study, 40% of respondents plan to buy a used bike, and half will bet on an electric bike.
French people who want to sell their bike can go to an Alltricks store and have it taken back by the brand.
After diagnosing and estimating his bike, the user will credit their account with the amount to replace their bike or they will be able to leave with a newer, newer bike. The Alltricks then restore the bikes to give them this second life.
Additional warehouse of 25,000 m² in Chateaudun
This used market activity will represent a significant portion of Alltricks sales volume in the next four years.
continuous construction of The second warehouse in Chateaudun25,000 square meters, will make it possible to keep pace with the strong growth of Alltricks.
The brand’s specialized catalog offers more than 835 brands and 160,000 references On its site Alltricks intends to meet all expectations of lovers of outdoor sports.
The French company shipped more than 2.9 million articles in 2021 It attracts 54 million visitors annually to its site. With six stores of its own, e-commerce merchant Alltricks is a reference in the phygital (a combination of physical and digital).
Stores in transport docks
Gary Anssens Group has developed its retail strategy in 2021 at a steady pace, marked by the opening of four stores in user areas and areas with high potential for economic development and sports-related services, such as Aix- In-Provence, Annemasse, Toulouse or Ile-de-France.
The historic department store in Coignières, in the Yvelines district, has been moved five minutes from its previous location to a completely redesigned store of 480 to 1,200 square metres, including 1,000 square meters of cycling and running space. Feet and outdoors.
True sports temples, with a surface area of 450 square meters, Alltricks stores offer a premium offer of reference brands, step study, position study services, workshop, as well as an advanced comprehensive channel experience, with access to more than 160,000 on-site references, The ability to withdraw and return applications submitted online.
Your tailor-made bike is possible
The brand relies on its team of Expert technicians It is packaged at every Alltricks store to equip, maintain, repair and respond to bikes Bicycle enthusiasts assembly projects.
Alltricks already offers a file A true 360 degree experienceWith tailored and customized services for sports and thanks to the animation of a network of support and advice among enthusiasts.
The group recruited 100 new employees in 2021 to keep pace with this strong growth, particularly in the aftermarket service profiles and to structure its evolution in retail and internationally. At Châteaudun, you should hire Alltricks by 2024 250 employees.
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