Big promoters in Paris make urban recycling a priority

© Gilles Paire / Adobe Stock

In a press release, Promoters of Greater Paris, a network of 6 real estate developers (Bécarré, Bricqueville, Cibex, MDH Promotion, Paris Ouest Promotion and Pierre Etoile), revealed their solutions to promote urban recycling.

Philippe Jarlot, President of Les Promoteurs du Greater Paris, explains: “To design the city of tomorrow, real estate professionals must take over abandoned industrial land and old apartment and office buildings to replace them with new, energy-efficient buildings. Urban recycling allows the city to beautify and rebalance the number of residences and offices on the land. Municipalities. With their experience and ability to adapt, they can meet the specific requirements of cities. Moreover, all promoters are currently conducting several studies that will make it possible to launch new mixed operations integrating recycling and rehabilitation in the next three years.”

around the city on itself

Promoters of Greater Paris invite private real estate professionals to rebuild in the city. They noted that “the renewal of the city means, first and foremost, the preservation of the existing heritage whenever possible.”

Thus, in Cormeilles-en-Parisis (95), Bécarré began the transformation of the former Parisis clinic into 39 residential units with a medical center for 10 practitioners on the ground floor. In Gentile (94), the developer also restructured 4,000 square meters of the old office building from the 1970s to create 136 student rooms. For its part, Bricqueville has established its head office and co-working space after rehabilitating the former plant of the Labinal Automotive Electrical Equipment Factory in Saint-Ouen-sur-Seine (93). “This kind of process makes it possible to preserve the existing heritage; a non-neutral element to gain the support of the municipality and the local population,” notes Philippe Garlot.

In addition, demolition and reconstruction, the simplest and most profitable in the majority of cases, is also an alternative, note the promoters of Greater Paris. Thus, in Montigny-le-Brettonaux (78), an office building of 30,000 square meters was partially destroyed by Pierre Etoile and Akira in order to create 131 new housing units. The portion that was retained was the subject of a major restructuring to accommodate the new offices.

In addition, brownfields have real constructive potential, “capable of bringing entire neighborhoods back to life with the arrival of new residents and new businesses.”, Greater Paris promoters offer. Bricqueville is notably involved in creating a 70-hectare ecological zone on the wasteland of the former Groues railway in Nanterre (92). From 2023, 4,500 housing units, school clusters, 2,000-student higher education campuses and businesses will gradually rise from the land. The company is also present on the site of a former cement plant in Aubergenville (78) where it builds 121 residential units, large housing and handicraft stores.

State to save urban recycling?

For major Paris developers, however, there is a major obstacle standing in the way of urban recycling operations: cost. Converting old buildings is actually more expensive, in the order of 20-30%, than destroying them. Such processes are only possible if there is real political will. If the country wants to preserve its heritage, it will be necessary to help promoters, by facilitating the construction process, warns Philippe Jarlott, in light of the potential for a “Zero Net Artificialization” device. He assures us: “From this point of view, the Arid Land Fund, the third edition of which was launched, and which received 100 million euros, last February, helps facilitate urban recycling.”

“Urban recycling is still the exception today. But in the face of the desire of local authorities to better control new construction and the climate issue, developers have had to adapt their knowledge. They are ready for such a system to become the norm tomorrow, in order to meet all the challenges of Tomorrow, whatever it is,” concluded the Great Paris promoters.

Leave a Comment