Business scope, the new holy grail of manufacturers

Comparing two versions of the same car can quickly turn into a nightmare. After trying it for about twenty minutes on the manufacturer’s website, we found that none of the selection criteria for one version fully complied with others. Under these conditions, it is difficult to choose the most economical car based on exact specifications.

To make it easier for companies, manufacturers have created ranges tailored to their needs. “Faced with a large and ever-changing supply, fleet managers, buyers and decision makers must conduct increasingly time-consuming monitoring work. In this complex environment, our business scope is simple and easy to read”says Benoit Allium, director of special sales and projects for Renault Park.

A best-selling corporate vehicle, the Renault Clio Business is built just for them. Renault has marketed it at €18,000 in its dCi 75 eco . version2. Funded by long-term rental companies, this budget is settled over an average of three years. To this purchase price, and to calculate the total cost of use, companies add up all spending items, including fuel consumption, maintenance, and taxes. Renault Clio dCi 75 eco . Business Edition2 It emits 90 g/km of carbon dioxide2 And consumes 3.6 l / 100 km in the combined cycle. This environmental performance allows the company to limit the amount of the company car tax (TVS) to 180 euros per year and to benefit from a bonus of 150 euros.

Additional equipment

With DCI90 Eco motor2the same Renault Clio emits 113 g/km of CO22 for 452 euros per year. Less greedy but also less powerful, the business version is enriched with additional equipment so that the company can continue to please its employees. Thus, the Clio Business has manual air conditioning, automatic lane control, a navigation system with a 7-inch multimedia screen and cruise control. If the driver drives a less powerful vehicle, he nevertheless reassures himself of its value by reviewing all its equipment.

For Renault, scope of business is a crucial asset aimed at persuading companies, accounting for nearly half of the sales made to these customers. Created over five years ago, this range is suited for its simplicity, readability, efficiency and comprehensiveness of the needs it covers., commented Vincent Despres, Director of Fleet Sales for Renault France. Instead of studying the entire catalogs of manufacturers and their endless lists of configurations, options and engines, fleet managers and buyers immediately focus on those models whose characteristics meet their choice.

The third group to appear in the sales list of companies with its brands Volkswagen, Audi, Seat, Skoda and Volkswagen Utilities, Volkswagen France also created a section dedicated to these customers in 2011. As in the case of Renault and PSA in their time, the reorganization of The network accompanied the creation of business domains. Today, these represent 80% of the sales volume of the new division and enhance the sales volume of the entire group. “Manufacturers’ business lines attract companies, because they consist of vehicles whose safety and comfort equipment meets their requirements, and at the same time have a lower cost of use”, Follows Mr. Jean-Francois Chanal, Managing Director of ALD Automotive France.

Veolia: 30,000 vehicles

In France, Veolia has a fleet of 30,000 vehicles for its employees. The group allocates its company’s cars according to a grid whose four classes correspond to the different hierarchical levels. “With rare exceptions, we only list vehicles from business lines because their equipment meets our requirements in terms of safety and comfort while respecting our CO2 emissions thresholds.2 that we fixedArnaud Willing-Salleron, Director of VEGA (Veolia Environnement Gestion Automobile), the group unit responsible for fleet management, explains.

Like Veolia, major groups prefer manufacturers’ business lines in most cases. Only CEOs and board members are rewarded with a vehicle that is more representative of their status. Then assignment takes precedence over standardization. The best-of-breed models have already been generously awarded, departing from the classic award criteria and thus giving center stage to options. “We tend to give up business scopes to get to the higher levels of our company’s auto policy,” Arnaud Willing-Salleron confirms.

For its part, to allocate 400 cars to the company, Auchan has identified four levels according to the responsibilities of its employees: manager, level 1 store manager, level 2 store manager, and executive committee member. “In the process of selecting manufacturers, business ranges form an additional argumentExplains Benoit Morell, Director of Procurement. When an employee asks for advice, we direct him to a car of this type, because we are sure that he will be satisfied. On the other hand, car enthusiasts ask for specific options and leave the business to go to a higher level. »The general manager is not an employee like everyone else, and his car cannot resemble the car of ordinary humans.

the scientist

Leave a Comment