Carbon Footprint Tracker for Digital Identification

During a live broadcast session from Davos, titled “Strategic Foresight: Responsible Consumption,” Michael Evans, Chairman of Alibaba Group Holdings Ltd., said the company is working on an app to track consumers’ carbon footprint.

We are developing, through technology, a functionality that allows consumers to measure their carbon footprint. What does it mean ? It’s knowing where they travel, how they travel, what to eat, and what to consume on our platform. So: Single Carbon Footprint Tracker. »

The company has a proven track record of ‘single carbon footprint’ applications. In 2017, its payment platform affiliate Ant Financial Services ranked sixth in Fortune’s “Change the World” list for its Ant Forest app.

Also interesting is what Evans says later in the discussion:

The third thing, we call “green travel”. Within our company we have something called AMAP – a mapping, like Google Maps or roads – and a travel destination company. So what we allow people to do is, first of all, calculate the best, most efficient, and most efficient mode of transportation. Then, if they take advantage of these referrals, we’ll give them bonus points that they can redeem elsewhere on our platform. Thus, they are encouraged to make the right decision, even if they are offered the possibility of making the wrong one.. »

It appears that Alibaba currently has apps, which:

1. Monitor travel routes and methods and ‘reward’ users for making the ‘right choice’.

2. An individual’s carbon footprint can be tracked, including what and where they eat.

3. Ask users to “earn points” for their “eco-friendly behaviours”.

You have to be naive to the extreme to not see where that leads you.

These jobs are very worrying and combine to paint a very worrying picture for the future. How long before we decide to “reward” other “good choices” that have nothing to do with the environment? When will we start punishing wrong choices as in China?

Will Good Choices and Good Behavior also interest the world’s most polluting company, Coca-Cola, for the fourth year in a row for its plastic waste? For four years, the number of plastic waste of Coca-Cola identified by Break Free from Plastic more than doubled, going from 9,216 in 2018 to 11,732 in 2019, then 13,834 in 2020 before hitting 19,826 today. We can add companies like PepsiCo, Unilever, Nestlé and Procter & Gamble who, together with Coca-Cola, are the major plastic pollutants.

“Green” social credit system

Alibaba Cloud customizes Net Zero goals

In February of this year, Alibaba Cloud launched the Energy Expert platform, which allows people to monitor their carbon footprint and receive credits worth cash when they make low-carbon choices.

Expect to earn 200 carbon credits if you lick your board, and 554 credits if you ride the subway, according to the measurement system designed by CEPREI, a certification body based in Guangzhou, in partnership with Alibaba Cloud.

“The platform is designed to encourage people to adopt low-carbon behaviors and be environmentally responsible,” Chen Lijuan, general manager of products and solutions at Alibaba Cloud, told Alizila.

The trick is to develop a model that translates individual activities into carbon credits and create a community that promotes a low carbon lifestyle based on a carbon credit system.

More than 1,492 businesses and communities use the platform, which has saved them about 394,000 tons of carbon dioxide emissions, according to Alibaba Cloud.

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