Corporate Social Responsibility: The Seven Virtues of Responsible Business

According to Jacques Pomero, Director General of Africa, France and Government Services at Bureau Veritas, “the acceleration is very significant”. The latter estimates that half of the sales of this specialist in inspection and certification are related to the topic of social (or social) responsibility of organizations, the famous corporate social responsibility. Regardless of their size, companies must choose “actions that can be tracked and validated by trusted third parties, rather than declarative processes.” suspicious year.” Experts say that with regard to CSR, “you need to be practical and humble, and do what you say internally before communicating.”

We have entered a new stage in corporate governance, which is accepted within the Association for Business Risk Management and Insurance (Amra): “After management by financial performance, then human capital injection indicators, it is the birth of sustainability parameters. The risk question becomes: Does the company have a beneficial and sustainable business and understand Stakeholder expectations? Frederic Chaplin, director of Verlingue’s Property and Accident Insurance Branch, CSR, adds, “It has now become a standard in its own right in a company’s overall risk management; in the very short term, insurers and reinsurers will include this standard at the core of their analyzes before Issuance of guarantees. Veolia, the water, energy and waste management services giant, has sought to turn the constraints associated with the health crisis into “differentiated performance,” details Oliver Wild, director of risk, assurance and internal control. Today, the brand communicates about its mastery of the triple knowledge: ensuring continuity of service while ensuring the decontamination of production lines and the safety of stakeholders.

acceleration. A world leader in transforming vegetable ingredients, the Lille Industrial Rocket range consumes a lot of water. In the North, it has invested in a wastewater treatment plant that generates savings and maintains biodiversity. In Canada, it recently opened the world’s largest pea processing plant near the producers, in order to reduce environmental impacts. Keen to secure its supply, Maisons du Monde, the French decor brand with an international DNA, has launched a new range of sustainable products made in Europe. “The third era of Western capitalism is being invented,” welcomes Gael Giroud, Chief Economist of the French Development Agency (AFD) in the book’s foreword The company is popular (Charles Leopold Mayer ed.), co-written by researchers Swann Bommier and Cécile Renouard. A post-CSR reflection, from which he recalls what is expected: “Rearrange corporate activity so that it no longer behaves and is no longer run like black boxes (…) but like a community of people working together, and stakeholders interacting in the service of a socially useful enterprise” .

The health crisis played a major role in this acceleration. Lockdown and telecommuting have exposed the companies’ strengths and weaknesses. The “battle for meaning,” as Barthelemy Ghislain, president of the Molise Family Association, the controlling holding of the distribution group, calls it, is at the heart of the challenges facing companies. Employees believe that their companies meet the new requirements. According to the Medef 2021 CSR Scale, 89% of them consider it to be effective. And when they work for companies with a CSR function (one third of them), the figure is 92%. Medef asserts that this corporate transformation does not come from the 2018 vote on the Pacte Act, Article 169 of which states that a company is “managed in its social interest, taking into account the social and environmental issues of its activity”. . Dominic Karlach, co-chair of the Committee on New Entrepreneurial Responsibilities within the EO confirms: “We are convinced that this is one of the conditions for the attractiveness, differentiation and competitiveness of companies, while forming a response to the expectations of society.”

maps drawing. Corporate social responsibility, according to Medef, is “the way in which a company aligns its strategy, governance, raison d’être, and operations with the challenges of sustainable development, i.e. a development that takes into account three dimensions: economic, social and environmental. Large groups are often pioneered because of their international exposure, equipped Very well, but the majority of companies are still only in the early stages of the process.But Tybod Lanksadi, Director of Luminess (formerly Jouve) and a connoisseur of the fabric of SMEs and ETI organizations, qualifies this picture: “Many have implemented a whole range of simple and effective actions. They should appoint them to be able to provide evidence of the existence and effect of a strategy applied in practice.” Gradually, the penalties for the slowest to operate their cultural transformation could worsen. Access to insurance is already complicated by the tensions in this market. Tomorrow, the question of financing will arise: all providers Major capital is in a race to make their activities green.

Executive Vice President of Asset Manager Tikehau Capital, Cécile Cabanis is responsible for corporate social responsibility strategy. His conviction is “that companies must be helped to resolve conflicting orders, which are the consequences of a system shaped decades ago that is impossible to change without regard for temporality. Our role is to align interests, give companies time and measure their sustainable performance.” Benoit Serry, Vice President of the National Association of Human Rights Defenders, judges that “Constraint is used to motivate, but you cannot build anything solid without persuasion. Businesses today have one certainty: they are part of the solution. If they do not take advantage of their social and economic role, we cannot More than achieving our goals.” in this book The company is popularCécile Renouard warns: “The challenge is enormous and requires ingenuity, imagination, determination and a deep belief in our individual and collective ability to create more just, equitable and sustainable ways of life.”

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