Today, entrepreneurship is no longer a fad, it is now a lever for economic development and a true performance indicator in Africa and around the world. This is the opinion of Dr. Abyaba Ibtihal, Director of the Sop Innovate Incubator. According to her, IT, green technology and e-commerce are the main sectors that attract young African entrepreneurs. Interview.
In your opinion, how can entrepreneurship be a real opportunity for young Africans?
In an increasingly globalized international environment, young Africans face a particularly saturated, sectoral and competitive job market. Entrepreneurship is a real alternative to the professional integration of young people on the African continent after employment. It allows creating added value and generating profit locally and globally. Today, entrepreneurship is no longer a fad, it is now a lever for economic development and a true performance indicator in Africa and around the world.
What sectors attract young entrepreneurs the most?
Essentially, the IT (Information Technology) sector, green technology and e-commerce, the fact of undertaking via digital allows direct access to international markets with sharp optimization of costs and expenditures. However, the young entrepreneur earns a large margin from offering the product or service 2.0 in both online and offline.
What tools should young Africans use to better meet the entrepreneurial challenge?
Entrepreneurial success in Africa and internationally is a matter of positioning. The Entrepreneurship Toolkit is directly related to the macro and micro economic context of the project leader himself. Access to support, incubation and funding programs is essential to improve market visibility.
The latter is a “skills market” based primarily on new information and communication technologies (NTIC). This same market needs some basic elements to succeed, such as a professional network or network, personal branding, creating Web 2.0 content or even mastering presentation techniques in front of “investors” or “business angels”.
Do you think the support and training are high enough to make our youth real entrepreneurs?
In the case of emerging countries such as Morocco, great efforts are being made to facilitate access to all kinds of support through funding structures, local authorities and the media. Today, we are turning towards government and private programs to promote entrepreneurship, and this is by enhancing the special status of all stakeholders.
Can you give us examples, for example, in Morocco, that encourage the financing of young entrepreneurs?
In Morocco, the green light has been given to financial support for young project leaders through various post-Covid financing and recovery programs such as Intilaaqah and/or Intilaaqah Entrepreneur. Indeed, Moroccan banks have supported self-entrepreneurs for better resistance within the national economic fabric in times of crisis.
In 2022, the newly launched “Forsa” (Forsa) national program with direct access to funding of up to 100,000 dirhams for the creation of potential projects. Today, Morocco is moving towards the effective implementation of the new model of economic development – NMDE – under the directives of His Majesty King Mohammed VI with the aim of unleashing the potential of Moroccan and African youth.
Do you have any comments about the integration of students of foreign origin back home once they have completed their training in Morocco?
There are several scenarios. We find profiles of sub-Saharan colleagues who, having gained this added value in terms of training outside their country of origin, return home specifically to succeed in their professional integration strategy.
In general, they are better informed and trained to make a successful transition directly to the companies of their choice. There is another scenario, where these skills choose to stay in Morocco in order to gain experience by integrating the French-speaking Moroccan labor market, to try them out first. We also have a third scenario that gives concessions to entrepreneurship, through the creation of companies and the creation of value in the marketplace.
We in Morocco have a beautiful community that generates more than just career goals, but participates in this pluralistic economic growth in Africa. These are cases that seek to multiply their expertise and then share it with the rest of the continent, in order to strengthen the multifaceted relations between African countries.
Abdullah bin Ahmed / Inspirations of the Economic Cooperation Organization