On the sidelines of publishing its findings, easyHotel, an international economic organization and low-carbon chain, announced three new appointments within its management team. The French trio are already strengthening the management team along with Karim Malak, Chairman and CEO since last December: Charles Bercello, Gwenel Bouy and Louis Poisson.
Charles Bercello joined easyHotel as Chief Financial Officer. During his five years at Icamap, the lead investor in easyHotel, Charles Persello managed real estate funds representing assets of 1.7 billion euros and participated in Icamap’s investment in easyHotel. Previously, he worked as an asset manager at Unibail-Rodamco in Paris. Ten years of experience in real estate and hotel investment makes Charles a natural choice. Its new assignments will focus on the announced improvement of more than €50 million in equity and shareholder relationship management, as determined by easyHotel.
For her part, Gwenaëlle Pouy has joined easyHotel as Head of Development and Property Manager. You will lead the development of easyHotel, which aspires to cross the 100 hotel mark by 2026, either directly or through a franchise. She will create a new sustainable design to align the hotel’s garden rooms with the brand’s new vision. Gwenaëlle will also manage relationships with property financiers in the context of rental, sale and leaseback transactions. She brings to easyHotel 15 years of experience in investment, development and hotel asset management. »
Finally, Louis Poisson was appointed Director of Operations. As part of easyHotel’s international expansion, it will focus on developing a best-in-class hotel management platform, improving franchise operations and customer retention. Previously, he was Vice President of Operations at EQ Group and Director of Operations at Adagio Aparthotels. He has 13 years of operational and international experience in the budget hotel sector, including four years with Red Planet Hotels.
“I would like to welcome Gwenel, Charles and Louis to the easyHotel,” says Karim Malak. Their triple experience in hotel management and development will help us achieve our vision: to become the leading European company in low carbon affordable hotels. They bring their wonderful knowledge and energy to the company. I look forward to working with them. »
Good start to the year for easyHotel
As it publishes an ambitious plan to double the size of its hotel portfolio by 2026, easyHotel is delivering at the start of 2022 results that have already exceeded 2019 levels. This is explained in particular by the continued demand for weekend stays as well as the rescheduling of postponed events. easyHotel notes that “the current inflationary context is contributing to an increase in the demand for lower-cost overnight stays”.
This year, easyHotel revenue per room (RevPar) is up 70% in April, 50% in March and 20% in February, compared to the same periods in 2019. The projected revenue inherent in bookings already booked next summer is currently 10% higher from those of the summer of 2019, while the chain is in a position to take advantage of the popular trend of “holidays close to home”.
In France, easyHotel has already added 208 rooms to its portfolio with the first Grand Parisien near Paris Charles de Gaulle Airport. A second building is scheduled to open in Aubervilliers in early 2023. In Europe, it is planned to open a new facility in Dublin (160 rooms), as well as to open a franchise hotel in Madrid (230 rooms). Internationally, another 2,400 rooms were secured for development over the next four years.
“It’s great to get off to a good start this year. This reinforces our confidence in the relevance of the easyHotel offering as our growth is above pre-Covid levels. At easyHotel, we prefer value for money. Whether for business or leisure, we know that many clients have tight budgets. The low cost of our rooms allows you to go on a trip without spending too much. The goal is for our customers to have more money to spend on what they love, restaurants, local attractions, sporting events and music shows,” Karim Malak advocates.