Film Market, the commercial side of the Cannes Film Festival

In the catacombs of the Palais des Festivals takes place the “Film Market”, which is the most important place for network professionals in the seventh art.

Beyond the gloss, stair climbing, and red carpet, the Cannes Film Festival is also huge.”movie marketWhere feature films are produced and sold. An unmissable communication meeting For film professionals, the event should gather more than 12,000 people from more than 120 countries. About 4,000 films will be presented there – from simple projects to finished products – and about a hundred conferences will be organized.

Centered in the bowels of the Palais des Festivals, the event will also take place informally in apartments, hotel lobbies or on yachts away from prying eyes. This is because, in the movie market, there is a lot of talk about big money. According to its organizers, the event is First in the world in terms of turnover. We talk about the number more thanbillion euros.

The place to be

“The Marché du film is an unmissable place, in a few days you can meet everyone who is interested in this sector.”

Noel Mages

screen manager. Brussels

The movie market is an unmissable place. In a few days, you can meet everyone you care about in this sector“, Brief summary Noel Mages, boss the screen. Brusselsan audiovisual investment fund in Brussels with four films of choice.

Presence in the film market is really essential for the different stages of film development. This is the Belgian product Mr. Jean-Yves Robin president FracasThe co-producer of “Titane,” the last of the Palme d’Or, will be coming to show two films he co-produced and are looking for partners to try and house the seven projects he has in his box. “It is also possible that foreign producers will contact us to involve us in their project,” he adds.

The event already allows the hand Submission of films to international sellers (Brokers responsible for selling movies – whether chosen or not – in different regions to local distributors), for TV channels, video platforms, etc. “certainly, Being in check is an assetpointed Hervey Le Fuse, boss Wallonia Brussels Pictures, Belgian French-speaking Audiovisual Promotion Agency; However, famous directors like Darden don’t need that: their films are pretty much pre-sold before the festival begins.”


Belgian companies

About a hundred Belgian companies and public authorities will be present at the Cannes Film Market.

“Being on the charts will allow unleashed sales to be unleashed,” adds Hervé Le Fuse. At that time, the film market was closed. “Actually, but there Noise in the corridors In the market, some films are tipped for prizes.”

Project development

On the other hand, the movie market is The passage is almost mandatory for the development of a film project, Sometimes on a simple summary basis i.e. finding financing from other producers, private investors, banks, public bodies, regional funds or tax mechanisms such as tax credit in France or tax shelter in Belgium. “Three-quarters of the films we funded went through Cannes or BerlinPoints out Noel Magis, who will also benefit from being in Cannes Sell ​​Brussels image as a movie location.

“The film market will show the status of the film industry.”

Hervey Le Fuse,

Wallonia Brussels Image Manager

The Belgian delegation will attend in large numbers among a rich group One hundred companies and organizations (Producers, regional investment funds, tax shelter fundraisers, service providers, etc.). On the part of the public authorities, the Communities (Cinema Center, Vlaams Audiovisueel Fonds), Regions (Wallimage Investment Funds, and Screen Flanders) and the Federal Government (Tax Shelter Cellule) For the first time a joint position. “Combining energies and working together is much more interesting, not to mention the savings made,” notes Herve Le Vis.

good indicator

The first post-pandemic film market (cancelled in 2020 and attendance was low in July 2021), the event will be considered a A good indicator of the health of the cinema: “After a very difficult period in which the purchase price of films has fallen to 30% below normal, This movie market will determine this course for the coming months“Jean-Yves Robin (Fracas) appreciates.” “Selling films is still very complicated,” Hervé Le Views adds. “There is a traffic jam of feature films that have not been released due to the pandemic and the return of viewers to theaters is slow. Distributors no longer have space in their catalog For art house movies. They are counting on more mainstream and mainstream films to re-lure viewers to theaters. In this regard, This movie market will show where the movie industry stands.

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