German e-commerce agency Creative Style joins the Smile Group, a leading European digital and open source sourcing company, with support from Keensight Capital

Creativestyle GmbH, based in Munich (Germany), joins the Smile Group, a leading European open source technology company. Creativestyle will be developed in the German market with the support of its Polish entity, and will benefit from Smile’s expertise to enhance its clients’ offerings.

The project has the active support of the management of both companies as well as the shareholders of the Smile Group: Keensight Capital, one of the leading private equity funds dedicated to Pan-European Growth Buyout investments.1and Orazio Through the Small-Mid Buyout Team.

Thus, Smile and creativestyle combine their experience and knowledge of open source technologies in the fields of digital services and e-commerce in order to innovate and best meet the expectations of their clients in Germany and German speaking countries. The objective of this operation is to develop in these markets by combining the expertise of the creative approach with the capabilities, technologies and solutions of Smile, while building on the international presence of the Group.

creativestyle will become part of the Smile Group, a leading European open and digital resource (consulting, innovation, integration and infrastructure) company. Every year Smile contributes to hundreds of strategic digital projects for the largest French and European accounts through innovative high-level solutions and concepts.

Founded in 2001, Creative Style is headquartered in Munich with offices in Hamburg, Krakow and Rybnik. With a team of over 85 digital experts, creativestyle is one of Germany’s leading agencies for consulting, back-end integration, operations and customer experience in the e-commerce sector, which is regularly awarded with awards, such as the Shop Usability Awards.

The acquisition of Creative Style is in line with Smile’s Open Arrow strategic plan, which is specifically aimed at increasing the geographic coverage of the group. Creative Style will benefit from the continued development of Smile on an international scale, with the support of its contributors in the process. Creativestyle, thanks to its Polish entity and all its experts, will enhance the skills and know-how of the Smile Group.

Mark Balazone, CEO of Smile GroupSays: “Entering the German market is crucial to furthering Smile’s leadership in open source in Europe. We are convinced that creating a digital and open source European Champion will strongly contribute to the success of our customers and partners. creativestyle has demonstrated rapid growth, especially thanks to its capabilities in Poland and its high level expertise The smile and creative style share a similar corporate culture and state of mind, which was crucial to forging this partnership. We look forward to working with the distinguished managers and teams at Creative Style.”

Jaromir Vojek and Krzysztof Daniel, Founders and Directors of Creative Style, Add: “We are pleased to further develop our open source strategy with Smile. In addition to our existing consulting and web development services in the B2C sector, we will develop our B2B offering and digital solutions throughout the German-speaking region. In addition, we will significantly increase our remote intervention capabilities, in order to Ensuring that our clients, wherever they are, have access to a large team of developers, in a context where qualified experts are scarce.Joining Smile gives us a great opportunity to implement ambitious projects for major accounts on an international scale.”

Stanislas de Tinguy, Partner at Keensight Capitalconcludes: We are proud to support Smile in this new phase of its international development, within the framework of the Open Arrow strategic plan. Following the recent acquisitions of UX-Republic and Alternative Method, this new build will be crucial in cementing Smile’s position as a European leader in open source, high value-added digital solutions. This acquisition is a major step in Smile’s ambitious growth strategy. »

1 acquisition growth : Investing in profitable unlisted growth companies, in minority or majority stakes with or without influence, with a flexible approach adapted to the needs of each entrepreneur, to fund organic growth projects, acquisition strategies or give liquidity to historical shareholders.

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