Green, Connected and Multimedia… A Robotic Image for Tomorrow’s Mobility

Two years into the health crisis – between confinement, restrictions, forced remote work and return to the office – the conclusion is there: the health crisis has changed the habits of many French people, some profoundly. Among them, the way in which we move daily, to go to work or to spend free time. according to Emerging Mobility ObservatoryOne in two French nationals cut back on his travels. This decrease in mobility relates to all modes of transport, except for cycling and walking. why ? Extensive use of remote work first (at the end of 2021, 62% of workers whose profession allows them to continue to work remotely); Then an environmental emergency. 65% of French people, in fact, say they have changed the way they travel to work for the environment. “Soft mobility is the winner in the Covid-19 crisis. Especially the bike ! Stephanie Burgess, Director of Development at RATP . City Solutionsat the invitation of MAIF START CLUB To speak at a round table dedicated to the new forms of mobility. It must be said that infrastructures have developed a lot in the past couple of years, and the innovations are numerous. We feel there is some form of interplanetary alignment: financing, corporate maturity… I get the impression that I see new bike services arriving every week.”

However, the bike rush happens mostly in the big cities. On the contrary, in semi-urban and rural areas, the car remains an imperative. And for good reason, there are still many brakes: lack of cycling facilities, poor road conditions, dependence on weather, limited one-person transportation, and very long distances. Realizing the problem, Benoît Tholence established in 2020 SankaIt is a project aimed at democratizing cycling outside cities. To do this, Lyonnais . was developed Boba V.Convertible 4-wheel 2-seat cargo bike “So it’s more comfortable and more practical than a classic bike.”, enthusiastic about the founder of Sanka. Equipped with an automatic gearbox, Bob is practical on the road and for daily trips from 1 to 15 kilometers. “On average, 59% of trips are less than 5 kilometers. And this is even when leaving the city. It is a bias to think that you can only travel by car in the countryside”confirms Benoît Tholence.

Mobility as a Service

In addition to Velomania, mobility is becoming increasingly digital. Who hasn’t ordered a taxi or booked an electric bike via their smartphone? “Basically, bikes or scooters are not new modes of transportation. However, they are making a comeback mainly due to the digitization of services”RATP’s Stéphanie Bourgeais notes. It is true that the offer of mobility is gradually in line with the new uses of society. Users are accustomed to browsing on their smartphones everywhere and all the time, and users want to be able to do the same geographically and in such a seamless manner. In this regard, the challenge has been met because digital technology now makes it possible to express “mobility as a service”. Clearly, a multimedia presentation that meets the mobility needs of every traveler. The train, the VTC, the bike, the scooter… everyone has to choose.

Ride the right way

Born in this momentum MarcelThe VTC platform “100% French” is located in Ile-de-France, Lyon and Nice. “Founded in 2014, Marcel is one of those startups that wanted to revolutionize the mobility sector. How? By offering an alternative mode of private car and a commitment to sustainable mobility”, says Audrey Godin, general manager of VTC Service. Realizing that mobility accounts for 27% of the average French’s carbon footprint, Marcel strives at all costs to reduce his impact on the planet. Each year, for example, the company measures the carbon dioxide emissions from its flights. “We compensate them with investments dedicated to projects that have a positive impact on the planet, such as GoodPlanet Foundation Written by Jan Arthus Bertrand, says leader Marcel. Aside from preserving the environment, the startup claims to care equally about the working conditions of its drivers. “We have increased service rates to allow our drivers, who are all self-employed, to retain their purchasing power and live a decent living. Then, as we aim to have a 100% electric fleet, we regularly negotiate offers to facilitate access to renting or purchasing an electric vehicle. or a hybrid.

In this regard, the transition to electric cars aims to bring about a radical transformation of the car market. Looking back ten years, the differences are impressive. In 2012, there was a total of 130,000 sales electric cars in the world. A number that has continued to increase since then and corresponds, in 2022, to single-weekend sales. Given the climate emergency, this trend should continue, even if electrification continues to pose environmental problems (global carbon cost of production, transportation and recycling of batteries, still insufficient charging stations, etc.).

Go through the insurance fund

For their part, insurers must adapt to the development of these new forms of mobility. “He who says new mobility, says a new attitude to potential dangers and accidents, Eric Fougere, Strategic Project Manager at MAIF. As a corporate community, our mission is to support our customers in protecting their bodies in the event of an accident. That is why we must stay on top of these new forms of mobility that are changing uses and therefore claims.”

Not to miss the boat, MAIF has surrounded itself with startups and entrepreneurs with its MAIF Start Up Club: a place for innovation in the heart of Paris that aims to support committed and promising young shoots. Especially with regard to mobility, many innovations are based on new technologies such as artificial intelligence or autonomous driving. “Maybe in a few years we will see cars spinning without passengers, Rebounds by Stephanie Burgess of RATP. We haven’t gotten there yet, but who knows?

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