This is his first fundraiser! Hoope, the spirulina-based health food brand based in Toulouse, has completed a €500,000 funding round with Capitole Angels and Provence Angels, Ocseed, BPOC Next Innov, BPI and IES. This amount will be allocated to support the growth of the Toulouse company, food sustainability, Founded in 2018.
Christophe Sovran, co-founder of Christophe Sovran, rejoices. food sustainability inHop origin.
This capital increase will primarily enable the company to enhance its sales force. The goal is to cover the four corners of the French territory and to have sales representatives in all regions in order to ensure optimal follow-up and development in stores.
The young brand has representatives in the regions: Ile-de-France, Rhone-Alpes, South, South-West and North-West. Several field sales representatives are being recruited, especially in the Baka region.
“We have already hired three. Today, there are ten of us on the team, half of them are field salespeople. By the end of the year, there will be seven or eight of them. Altogether, we will be 12 or number 13 between Toulouse and other regions “, defines the young entrepreneur.
From 500 to 1500 points of sale in one year
Second, this roundtable will be used to publish powerful business and communication tools. The goal will be to increase Hoope’s fame and increase product sales in the big market stores where they sell their various references.
The young company shows brazen growth at the beginning of the year. In the first quarter of 2022 alone, it generated higher sales than it recorded for the whole of the 2021 fiscal year. To recall, in its first year of activity, which closed its fiscal year in September 2019, the company claimed €70,000 in turnover.
This growth is attributed to the signing of the first national distribution agreements with the brands Intermarché and Carrefour, thus increasing their presence in stores. Between 2021 and 2022, Hoope has grown from a distribution network of 500 to more than 1500 Selling points throughout France. Aside from these two retail giants, ranges based on Hoope spirulina are also found in the organic section of supermarkets, regionally, such as Leclerc or Auchan.
“We are in discussion with other brands for nationwide distribution. our The differentiation of products with high added value attracts consumers and goes in the direction that brands are looking for, ie: organic, made in France, without palm oil, without additives, 100% natural and vegan, Nutri-A, etc. “
The ultimate goal of the small brand is to be indicated at the national level in the entire network of French supermarket chains.
“We have just started with a new distribution channel that has surprised us a bit but is developing well, Toulouse Hotels. There is a huge demand for high quality, healthy, natural and local products like ours to replenish the breakfast-lunch buffet,” he says.
be a reference
Developing new products is also part of Hoope’s development plan. The brand offers crunchy muesli, spreads, and biscuits that are 100% natural and made in France and naturally rich in nutrients thanks to spirulina. This low-calorie seaweed contains a large amount of protein, antioxidants, and gamma-linolenic acid. Someone who started the adventure four years ago with a single product now has about fifteen references available in the organic section of partner supermarkets.
“We launched a new range of four products a few weeks ago with three snack biscuits based on chocolate, sesame, fig and hazelnut as well as a new crunchy muesli without added sugar,” the engineer explains at Agri-food training.
Far from being satisfied, the company is already working on new recipes. In 2023, one or two more ranges should be presented to spirulina lovers.
Hosted in the national interest market of Toulouse (minimum), Hope aims to It has become the standard for gourmet nutrition in the organic universe in mass distribution.