How to Create a Business Plan for a Franchise Training Organization?

Have you chosen your training center franchise? You must now obtain financing to make your project a reality. To this end, to impress bankers in particular, you must develop a business plan: Here are 5 steps to writing a business plan for your coaching institution.

Introducing the team and the origin of the project

The first part of the business plan is always a presentation of the team and the inception of the project, for a training institution as for any other company. In fact, bankers first support the project leader. They should have confidence, and feel they fit into the ‘man/project’.

Therefore, this presentation will directly depend on the type of licensed training organization you wish to open:

  • to College of Business ExcellenceYou will have to show your credentials with an experience like Profit center manager And the director, ideally of a large structure. There is no doubt that the full course (ideally the Faculty of Engineering or Business Administration) is an added advantage.
  • For a B2B oriented training organization and training in management, marketing strategy and business strategy, Ideally, you should have experience as a CEO, Manager, Sales Manager, Marketing Manager, etc.. This is, in particular, because these experiences will be essential to impressing your prospects later.
  • For a language training organization, and English language courses in particular, it is clear that the presence of Teaching experience is a big advantage. However, experience as an executive abroad or dedicated to international work is also useful for opening an English language school as a franchise.

The genesis of the project is also important: What prompted you to open a franchise training organization? How did you choose your training center franchise? What are the stages of your journey before signing your contract? Sincerity and clarity are the key words here. But, you see, you are laying the groundwork here to entice a banker by proving that you have thought about your project and that you have actually managed to persuade a brand to incorporate you into their network. The game is almost already played.

Provide market research for your training organization

Market research is the other biggest part of your business plan for a training center of excellence.. And this, especially since the only obligation of your brand is to provide you with the general state of the market at the national level, not to study the local market. This study is an obligation of the franchisor, not the franchisor.

Regarding the organization of training, this market study will again depend on the type of organization you want to establish:

  • College of Business Administration, It would be necessary that the facility’s municipality does not own one or that the conglomerate is significant enough to justify opening a new business school in the franchise. With less than 300,000 residents (or 15,000 students), it seems a delusion to open a second business school. On the other hand, it may be interesting to note the trends of young high school graduates in a medium-sized city, whether near or far from a large conglomerate, in order to determine the suitability of opening a franchise management school there. In fact, from 54 students, this training organization can be profitable.
  • For a language training center, it will be necessaryStudy the number of competing firms, by integrating educational support centers, and informing the population thereof, in particular to the number of middle and secondary school students, and the preferred objectives of this type of institution. However, according to the brand, You can also focus, in your market research, on companies located in the catchment areawhich will also allow you to lay the foundation for your business model, which will be explained later.
  • For an exclusively B2B training center (training and training), you will have to study the competition, of course, but also Increasing the number of managers as well as the number of employees, to categorize them by degree level, contract types, and CSP. This will allow you to more accurately determine your business potential.

Expose your franchise marketing and communication strategy

in franchise, Marketing strategy is generally defined by the concept For the brand you are building your training center with. Define pricing positions, objectives (individuals, professionals or both), brand image, etc. : All of these elements are written directly into the concept.

this is the reason This part of the business plan of a training institution is written in cooperation with the head of the networkwhen it is not simply made up of elements that the network head introduces to present its concept.

On the other hand, the communication strategy at the local level is the privilege of the franchisee. If it sometimes so happened that some brand takes care of it themselves, it is better to look into it in depth.

It is the communication strategy at the local level that will largely determine the start of the business and the acquisition and loyalty of the first customers.

Descriptors, targeting communication, examples of media, distribution channels (directly in schools, businesses, at home or only on the premises of a training institution), etc. These are all elements that must be presented in a business plan.

Explanation of the economic model and financial forecasts

The business model answers the question: “How do I make money”. However, with the Training Center franchise, it is again based on the concept, on the sign. Therefore, this part of the action plan was formulated in close cooperation with the head of the network.

On the other hand, based on this economic model on the one hand, but also on your market study on the other hand, you will be able to develop your financial forecast. Therefore it is specific to each project to establish a Training Center of Excellence.

However, especially in franchises that already have a large network, these forecasts can be improved based on actual data from other organizations in the network. Where, for an average company, forecasts are made on the basis of completely hypothetical scenarios, in a franchise, they can be quite accurate. This is a big advantage.

Write the executive summary

When developing a business plan, the last step is to write the first part! Actually, The Executive Summary is the introductory summary of your business plan for a Training Center of Excellence. It is he who should resume in a concise and clear manner the main points of your plan and, above all, make the reader want to immerse themselves in reading your document. It should be joking, giving the basics but also making you want to know more.

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