How to dominate the Google Merchant Center [Podcast]

So you want to promote your products online. are you ready?

Google Merchant Center is the future of e-commerce when it comes to PPC and SEO (including local). This is the first step to launching Shopping ad campaigns for your products.

In this episode, join Duane Brown to talk about Merchant Center, its data, the importance of feeds, and the overall Google Shopping experience for Google users.

Purchasing flow is the most important thing you can work on, and it sets you apart from your competition because most people won’t work on it. Admittedly, it’s a bit daunting, but it’s hard and boring work that allows you to move on.– Duane Brown, 20:53

Google really wants to build an Amazon-like marketplace, and we all know Amazon is all about the lowest price at the end of the day.– Duane Brown, 40:34

I think the Merchant Center is a combination of organic and shopping items that can be used in the future for organic and shopping ads results. So watch that. – Lauren Baker 24:43

[00:00] – A little bit about Duane.
[03:07] Does Duane advertise outside of Google Shopping?
[04:26] What’s so exciting about the Google Ads scene right now?
[07:41] Emerging advertising platforms.
[11:38] Why is Merchant Center important?
[13:51] Should SEO be involved in Merchant Center?
[17:33] Food management tips.
[21:22] How is Google Shopping Ranking Factor?
[22:58] – What is the importance of charging time data?
[27:22] Recommended apps for small e-commerce stores.
[29:10] What is the importance of tools?
[33:17] Why do search engines depend on feed?
[35:26] – Merchant Center proposal to sell motorcycles.
[38:38] Additional tips and techniques for Google Merchant Center.
[41:58] Can you sell services with Google Shopping?

Mentioned resources:
Google Merchant Center – https://www.google.com/retail/solutions/merchant-center/
Triple Whale – https://trytriplewhale.com/
Take risks – https://www.takesomerisk.com

Let’s say you are going to serve Shopping ads. Whether it’s paid shopping ads or you want to be in the shopping tab, which is free, you definitely need Merchant Center to have a place to store your data.– Duane Brown, 12:26

Retention just becomes something more important. Google understands that if we want to get people with a better experience, we should consider keeping them. – Duane Brown 26:36

You are building a business. It’s the second purchase, that third, the fourth purchase – well, it turns them from customer to brand loyalist. It’s a goal. This is the dream. – Lauren Baker, 28:52

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Connect with Duane Brown:

Duane is a global citizen with 14 years of experience in digital marketing and client branding including ASOS, Walmart, Jack Wills, WooCommerce, RockerBox, and Wea.

Duane’s story is one of hard work, dedication and success. So far, his tourist trips have taken him to places like Australia, where he worked for Telstra; London, UK, working on brands such as Mopp & Grant Thornton. He left London after ten weeks for Asia and then returned to Canada, where he got a job at Unbounce.

Alongside this opportunity, came other opportunities that led him down the path of running an ad agency that helps e-commerce, DTC, and SaaS expand the reach of Pay Per Click and Paid Advertising.

When Duane isn’t working, he’s traveling to a new place, visiting a restaurant on his bike, or immersing himself in a book that caught his eye.

Connect with Duane on LinkedIn: https://www.linkedin.com/in/duanebrown/
Follow him on Twitter: https://twitter.com/duanebrown

Connect with Lauren Baker, Founder of Search Engine Magazine:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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