Are you looking for an effective solution to increase your sales quickly? The Five Steps of AARRR will help you achieve this goal. Zoom in on this growth hacking framework.
What is AARRR?
AARRR stands for 5 metrics: Acquisition, Activation, Retention, Revenue and Referral. This strategy combines several digital marketing techniques used to promote the growth of the company. AARRR also aims to ensure the long-term development of your return on investment.
According to growth hackers, this framework is not just a marketing strategy. These professionals qualify AARRR as a true state of mind. Several solutions contribute to the success of this strategy, including the use of automation software.
Lead generation and automation tool Kasper Very effective in quickly obtaining high-quality contacts. It also helps you create custom scenarios to attract a large number of goals before converting them into customers. This tool facilitates lead generation processes as it can automatically send invitations and welcome messages on LinkedIn.
AARRR is based on the following three principles:
me. Creativity: the foundation of any growth hacking strategy
To succeed in growth hack strategy, you should take a fresh look at all relevant news.
with your field. Create relevant content to increase your click-through rate. Make sure your site is easy to use to increase your chances of converting potential customers into buyers.
Secondly. Analysis and Experimentation: Two pillars to focus on for a successful marketing strategy
The success of a sales prospecting campaign depends on the implementation of several marketing strategies. Analyze your actions in order to determine which ones are most effective.
Your main task is to find a solution that meets the expectations of your customers. This is why you must constantly experiment with each new strategy to succeed in suggesting novelties in relation to your goals’ needs.
Third. Optimizing Your Content: A Critical Step to Increase ROI
This digital marketing strategy helps improve the visibility of your website in order to generate qualified leads. Techniques SEO Natural are effective solutions to make your posts appear on the first page of Google. The more visible your site is, the higher the chances of attracting more potential customers.
What are the five stages of AARRR?
The main goal of the AARRR framework is to help your business convert and retain potential customers. The following five metrics define its structure:
me. Acquisition of new qualified clients
The goal of this first phase of AARRR is to get a large number of qualified leads. It also aims to improve the conversion rate of potential customers into customers. To choose the distribution channels that are best suited for your services, you should take into account:
1. User volume (which channel brings the most traffic?);
2. Lead acquisition cost by channel (what are the lead tools fee?);
3. Conversion and bounce rate (Which channel manages the conversion of the most leads?).
Choosing commercial prospecting channels allows you to tailor your content to the expectations of your targets. Choose the ones that are most suitable for launching your offers and services.
Secondly. Activation to measure target engagement rate
This second step of AARRR consists of implementing strategies to convert the maximum number of leads into customers. The best is to prefer retargeting actions to target all Internet users who have visited your website.
Using the A/B testing method allows you to determine the maturity of your prospects in order to improve their engagement rate. You can measure the latter based on the number of pages your potential customer has visited as well as the time they spend on your site.
Third. customer retention
The goal of this stage is to retain your customers. Your posts are meant to get their attention. Offer them promotions and invite them to special events. Growth Hacking Experts
I also recommend sending emails dedicated to introducing new services and offers to your company.
Fourthly. Reference by your customers
The reference or recommendation contributes to the rapid increase in the return on investment. AARRR depends on satisfying your customers. When they trust your business, they can bring you other new buyers. Feel free to encourage your customers to recommend your offers to their contacts.
Fifth. your business income
The goal of any business prospecting campaign is to get a large number of customers in order to increase the sales volume of the company. To generate income quickly:
1. Offer promotions;
2. paraphrase your offers;
3. Encourage your customers to choose a higher domain.
Your job is to develop effective strategies to improve the conversion rate of potential customers into customers.
AARRR contributes to the rapid growth of your business. You can start with any step in this framework, depending on your goals. Also use an automation tool like Kaspr to leverage your strategies to quickly increase your business ROI.