After the epidemic, tourism activities gradually returned. And therefore, local stores They are also anxious and must inevitably strengthen their presence in order to attract as many people as possible.
Whether you are the owner of a tea room, a restaurant or a local delicacy… integrating your online presence will obviously give you a better chance of being visible and therefore of your visit. Currently, people rely more and more on Consumer reviews of e-commerce sites Before going to such a place or buying such a new product.
A bad rating on Google or on social networks will have a serious impact on your business if you do not take your communications at hand. So how do you promote a local business on social networks?
Convenience Stores in the Age of the Web
By definition, a neighborhood trade Refers to legally profitable activities located in the commercial areas of cities. It also determines which retail outlet the consumer goes to each day.
For example, local shops in the field of restaurants, bakeries, pastries, organic food, beauty and luxury.
The interest of local corporate social networks
In the age of Consumer 2.0, social networks have made word of mouth global. Moreover, the Internet is a necessary prerequisite for any purchase. In other words, social networks are an extension Marketing influence Great for upgrading craftsmen and small traders.
why ? Simply because the more you talk about your business, the better we get to know you and the more we want to visit your brand. Be aware, however, that it takes work and a long-term commitment. Your perseverance and mastery of the subject will be essential to success.
Social networks adapt to small businesses
with Diversity of social networksIt would be wiser to bet on who is the best fit rather than scoring all over without a specific goal. Depending on your activity, you will need to know where your customers and audience are if you are producing informational content. This will allow you to better control and manage your communications.
If you plan to do this work at home, you will need to hire a manager so that you can focus on the core of your business.
You will not be able to manage receipts, replies to private messages, and user reviews at the same time. In addition, you will undoubtedly have many other tasks related to your work.
here is one List of social networks Where you can start:
- FB : With over 2 billion monthly users, you must have a Facebook account to communicate about your upcoming shows and/or events.
- Instagram: As they say “a picture is worth a thousand words”. If you are a restaurant owner for example, you will have the opportunity to highlight behind the scenes such as preparing your dishes, photos of your accomplishments, highlighting your teams… In short, highlight the human connection behind all the publication.
- Pinterest: Since Pins last for 4 months, posts that Pinterest users pin will attract more visitors and can be relayed afterwards if they are likely to be of interest to other visitors. This will greatly increase your visibility.
- Twitter: If you want to make short-term visual publications, such as flash presentations.
- LinkedIn: Perfectly used to make professional presentations such as company gifts, employee birthday, etc.
Do not neglect TikTok, the leading social network in recent months, which has exceeded one billion monthly active users. Basically, it was for creating and sharing short music videos. As a result, some brands and franchisees use it to make product placements or to highlight behind the scenes or good deals.
after Choose the right social networksRemember to better configure your account on Google My Business, if you already have one, so people can locate you more easily. Know that sometimes you already have a listing in Google without your consent. This is due to the tagging of Internet users on Google. As a result, they allow themselves to give Positive and/or negative opinion on your organization.
If this is your case, you can retrieve your Google My Business listing by creating a Gmail account. After that, just click on “Recover My File”. Finally, you will then have to agree to and apply Google’s instructions.
How do you create your digital strategy or to whom do you cost it?
As we said earlier, managing files Online communication It will not be an easy task. You need to clearly know where most of your target customers are in order to generate relevant messages. To accompany you, professionals at work will be ready to help you achieve your goal.
You can summon Independent Community Manager For example, which will be calculated by the hour or by the day in order to exempt you from certain tasks.
If your trademark is not registered on any social network, take the time to identify it Your social media strategy Upstream to guide your online presence. You can also practice online if you have time, and if you want to do it all on your own.
The perfect object to go through a Community manager training, before entering this area that requires real skills. In addition, you have to take care of your online reputation once you do it Found on social networks.
Finally, we can say that every local business should be integrated into the digital age thanks to the basic help of social networks. Whether it is about prospecting or retaining future clients, as well as promoting new offers and managing your online reputation, choose your preference carefully.
Each social network will provide you with a completely different professional structure for the development of your business, ideal for every legal activity. There is no shame in collaborating with a social network specialist if you do not know much about him, because the important thing is first and foremost the exponential growth of your business.
Therefore, the combination of social networks and local businesses is a solution in itself due to the fundamental interdependence between them.
And you, do your existing social networks allow you to generate more traffic for your brand?
Share your experiences with us in the comments!