Mary Kay Inc. Expands. Its partnership with The Nature Conservancy to protect biodiversity and marine resources

Dallas, June 08, 2022–(BUSINESS WIRE)– Oyster reefs benefit humans and the environment through the range of ecosystem services they provide. A single oyster can filter up to 240 liters of water per day, improving water quality and clarity, while supporting a unique and highly diverse community of fish and marine invertebrate species. In Europe, native oysters formed extensive beds and reefs in the North Sea, the English Channel, as well as in the coastal regions of Ireland, in many areas of Scandinavia and the Baltic states, and in the Mediterranean as far as the Black Sea. However, more than 90% of these ancient coral reefs are now gone.1.

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A single oyster can filter up to 240 liters of water per day, increasing water quality and clarity. (Photo: Mary Kay Company)

In celebration of International Endangered Species Day and International Day for Biological Diversity, Mary Kay, the global leader in corporate sustainability, has announced its collaboration with The Nature Conservancy (TNC) as well as other European partners, to support several projects to restore native oysters in the United States . United Kingdom and Continental Europe.

TNC helped launch the Native Oyster Restoration Alliance (NORA), a European network of government agencies, scientists, NGOs, oyster growers and private companies. Established in Berlin in 2017, this network plays a vital role in marine conservation in Europe, restoring oyster reefs in the North Sea and beyond. Teams are working together to restore European flat oyster habitat, so they can once again support the biodiversity that depends on them, and contribute to improved water quality. The Nature Conservancy has over twenty years of experience restoring coral reefs. The organization aims to provide direct technical support to local coral reef restoration projects across Europe.

said Caroline Basie, general manager of Mary Kay UK and Ireland. This problem has also been exacerbated by the emergence of diseases and predators. We are very grateful to The Nature Conservancy for the work they are doing alongside NORA to mitigate the damage as well as help restore some of the habitat of this beautiful and extremely beneficial creature – the European oyster. »

The recovery of oysters in Europe is progressing in Germany, the Netherlands, and Great Britain, and is rapidly expanding into areas where European oysters were historically widespread. Over the past century, its habitat has been destroyed, and living specimens are scarce in most areas. This project develops several methods for the long-term recovery of oyster stocks, and strives to overcome obstacles to coral reef recovery in the area.

“Oyster reefs are essential to the health of the surrounding ecosystem, as they provide important structural and ecological benefits to the European marine environment, help stabilize sediments, as well as improve seawater quality. They filter water by filtering impurities and participating in the nutrient cycle,” said Elk Cobb, General Manager of Mary Kay. Germany, Switzerland and the Netherlands: “They provide food and essential habitat for coastal wildlife, including many vital species of fish.” “We are very pleased to be collaborating with The Nature Conservancy to help combat the disappearance of native wild oysters (Austria edolis). Its teams are working intensively to promote the reintroduction of species, to restore essential marine biodiversity, and to improve water quality across Europe. »

“Oyster reefs are one of the best investments we can make in terms of preserving natural systems,” said Dr. Elizabeth MacLeod, who leads coral conservation with TNC’s Global Reef Program. Healthy oyster populations ensure cleaner water, and help protect coastal areas and the people who live there from the consequences of climate change. With the support of donors such as Mary Kay, TNCs can restore and protect these important systems in the long term. »

Mary Kay’s partnership with TNC and the NORA Network will provide support for projects aimed at preserving biodiversity and marine resources in Europe. some examples :

“Mary Kay is proud to support the work of The Nature Conservancy, and to help reintroduce European oysters to restore essential marine biodiversity,” said Deborah Gibbins, director of operations at Mary Kay. “The Nature Conservancy’s experience restoring oyster reefs on four continents gives us confidence in their efforts to revitalize these rare and endangered habitats in European marine waters. Our mission at Mary Kay is to leave the planet better than we found it. This includes protecting all creatures, big and small.” »

To learn more about Mary Kay’s commitment to sustainability, visit and download Mary Kay’s Global Sustainability Strategy, Enriching Lives Today for a Sustainable Tomorrow (Enriching Lives Today for a Sustainable Tomorrow).

About nature conservation

The Nature Conservancy is an international environmental organization dedicated to conserving the land and water resources on which life depends. Guided by science, we develop innovative, on-the-ground solutions to our world’s most complex challenges so that nature and people thrive together. We fight climate change, conserve land, water and oceans on an unprecedented scale, provide food and water sustainably, and help make cities more livable. Present in 79 countries and territories, we use a collaborative approach that encourages communities, governments, the private sector and other partners to dialogue together. For more information, please visit or follow Tweet embed on Twitter.

About Mary Kay

One of the first to break the glass ceiling, Mary Kay Ash founded her own beauty company in 1963 with one goal: to enrich women’s lives. From this dream has grown a multi-billion dollar company with millions of independent consultants in nearly 40 countries. As an Entrepreneurial Development Company, Mary Kay is committed to supporting women on their journeys through a variety of training, mentorship, advocacy, networking and innovation initiatives. Mary Kay is dedicated to investing in the science behind beauty and in manufacturing the latest in skincare, color cosmetics, nutritional supplements and fragrances. Mary Kay is committed to enriching lives today for a sustainable tomorrow, partnering with organizations around the world and focusing on promoting business excellence, supporting cancer research, advocating for gender equality, protecting domestic violence survivors, beautifying our communities and encouraging children to continue their lives. dreams. To learn more, visit, find us on Facebook, Instagram and LinkedIn, or follow us at Twitter.

1 Bogoda, Bernadette et al. living aquatic resources. Volume 32. (May 2019). The Native Oyster Restoration Alliance (NORA) and the Berlin Oyster Recommendation: restoring an essential body for ecosystem architecture, developing and supporting best practices in Europe. Available at:

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