“It doesn’t stop all day. There is a constant flow with the peak of activity around 7pm. When offices go out, the queue can extend outside the store.” Pierre Chien, shopkeeper at 13e A circuit in Paris, his daily life has been transformed after turning into a springboard two years ago.
In his small 70-square-meter décor store, he’s modified his basement, formerly dedicated to storing merchandise, into one of the Bliss d’Italie’s most popular out-of-home delivery points.
With around thirty packages received daily, this young manager of five employees sees nearly 200 extra people passing by each day in addition to the regular customers. “We decided to become a springboard at the end of the first holding period when we saw the frenzy of online sales,” he says.
Since the health crisis and the advent of e-commerce, there have been many requests to become a springboard. In the heart of Paris, there are already more than 1,000. “There is such a demand that we can put more into it and it will work, especially in certain areas that are more complex than others, such as western Paris or the supercentral, where there is a shortage of relays due to the small surface,” says Jean. Sebastian Leridon, Managing Director of Relais Colis: “Space available for shops.”
Traders will see their interest in it. “This enabled us to increase our turnover by 40%,” says Pierre Chien with satisfaction. Additional income that comes from money earned per package received (between 30 cents and 1.50 euros, depending on the size and origin of the fund) and from new customers. According to Pierre Qian, one in three people buy something small after receiving a package. According to the Federation of E-Commerce and Distance Selling (Fevad), between 25 and 30% of individuals who come to pick up a package convert into customers.
“This service brings me 50-100 people a day, it’s a real plus, customers who didn’t have to pass my doorstep,” confirms Benoit Muslin, a photographer in Mons-en-Baroeul (North), near Lille, who works As a relay point (Mondial Relay). He receives 30 cents for each package delivered to a customer and 15 cents for each package delivered. According to Quentin Pinault, General Manager of Mondial Relay in France, second in the sector, this activity brings an additional income of 400 euros on average.
Whatever the actor (La Poste, Mondial Relay, Relais Colis, Kiala, etc.), the criteria for becoming a collection point are often identical, with priority of course being given to location, which must be practical and close. Transportation. But also the timelines. “If individuals are delivered outside their homes, it is because they are not around during the day and they finish work late. So they should be given the possibility to receive their purchases after 6 pm, on Saturdays and on Sundays if possible,” sums up Maxime Dehotville, General Manager of Pickup, a company Subsidiary of the La Poste group, a leader in out – home delivery in France with more than 16,000 commercial relays, including 2,600 in Ile-de-France (548 in Paris).
“It is important that the trade has sufficient staff and storage space available to meet demand,” he adds, warning that it is essential to avoid jeopardizing the business. “Among the merchants who are members of the Relais Colis network, there are small food companies such as wine merchants who want to introduce themselves in their region and use this activity for two or three years before stopping,” explains Jean-Sebastien Leridon.
In this burgeoning context, Mondial Relay is seeking to expand its network, which now includes 12,000 relay points. The courier company aims to have 13,000 by the end of 2022, aiming to maintain that annual rate of opening. “It’s cheaper for the consumer than home delivery and more environmentally friendly, because our trucks are loading and delivering 700 packages a day,” says Quentin Pinault. Presumably, many arguments sustain this madness with out-of-home delivery.
Mondial Relay has opened a third center in Seine-et-Marne
With 140 million parcels delivered last year, Mondial Relay, which has just moved its head office to Villeneuve-d’Ascq near Lille, broke another record, posting a 35% increase and turnover of 410 million euros.
To deal with this increase in volumes, messaging has just opened its third hub. Located in Réau in Seine-et-Marne, this site, which has required more than 10 million euros in equipment investment for Mondial Relay, will be able to process 400,000 parcels per day. This is the weakness of each of its other axes: Saint-Priest (Rhône), and Hem, near Lille, its historic site which will move next summer to Harnes (Pas-de-Calais).
Equipped with high-capacity machines, with the latest technology, Réau “strengthens our presence in Ile-de-France and will allow us to deliver to anywhere in France within 24 hours compared to two days today”.