National Poster Campaign – “For Life Without Discount” – CDISCOUNT – BUZZMAN . Agency

CDISCOUNT. Lifetime without deduction.

Buzzman has just been selected to redesign the identity and manage brand communications for Cdiscount.com. The first collaboration illustrated since June 3rd with the launch of a new campaign to install the new signature “Life Without Discount”.
With this new campaign, the leading French e-commerce company intends to strengthen its daily support to the French people by providing them with the best products and services.

At a time when purchasing power is more of a concern to the French than ever, Cdiscount.com wants to re-emphasize its positioning for quality and price with a new identity and signature ‘discount off’. With 100 million products and 23 million unique monthly visitors, Cdiscount.com is the platform that provides access to quality products and services at attractive prices.

To make it known, the brand, accompanied by its new agency Buzzman, is launching a rich and diverse media campaign:
– Radio ads since June 3
– Displays advertising in regions and at the national level (buses and metro) that hijack discount codes. Colorful bursts of stickers, accompanied by unrestricted hooks, highlight products from major brands and the lives that go with them.
“Check Your Aspirations Up”, “Enter the Deep End”… With Cdiscount.com, quality products are within everyone’s reach.

A site that the brand will continue to install throughout the year through various speeches (radio, posters, social media activations) during promotions such as sales, Black Friday, French days, etc.).

The national poster campaign has been visible since 8 June.

Around

CDISCOUNT

Cdiscount.com is a subsidiary of the Casino Group. The French leader in non-food e-commerce, the Bordeaux-based company has more than 2,300 employees and generates a turnover of more than 4 billion euros in 2021, including its market with more than 14,000 partner merchants, including more than 5,000 French seller. A leader in responsible e-commerce, Cdiscount aims to make goods and services accessible to as many people as possible while building an inclusive and unified European digital economy. Cdiscount.com

Press contacts:

Profile personly [email protected]
Jennifer Louison – 06 10 22 52 37
Tétouan Cologne 06 59 30 87 66

Communication management
Emily Dufour [email protected] – 06 48 82 84 54
Aurelie Imbert [email protected] – 06 31 18 26 94

buzz man

Named “International Small Agency of the Year” in 2011 by Ad Age, “Agency of the Year” in Effie France in 2016 and 2021, “Most Creative Agency” in 2016, “New Model of Creative Agency” (elected by advertisers) in 2017 , ‘Advertising Agency of the Decade’ in 2020 in the Agencies of the Year Grand Prize and ‘Most Creative French Agency’ in 2019 according to a BVA Limelight study, Buzzman is an advertising agency that specializes in creating innovative concepts that push the boundaries of traditional advertising.

The agency, which has received numerous awards from the largest international festivals (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards, etc.) and national festivals, has been recognized as one of the most creative in Europe. Offers year-round support to clients such as BURGER KING in France, Belgium, Switzerland, Uber Eats, Back Market, IKEA, Boursorama Banque, Direct Assurance, PMU, Don’t Call Me Jennyfer, Starwax, Citroën, Free, Camaieu, Pernod Ricard Group, Hotels B&B, Eden Jane, La Vie, Murphy, Scalabee…

In 2016, Buzzman created Productman, a brand experience studio (brand design, new products and services) for innovative, communicative, and business-generating products and services.

credits
CDISCOUNT

Executive Director Emmanuel Grenier
Marketing, Product and Customer Relations Manager Antoine Pierart
Brand and Media Manager Florent Guibert
Brand Manager Julia Lesage Bentot

credits
buzz man

President and Creative Director George Muhammed Sharif
vice president Thomas Granger
Director general Julian Levelain
Creative Directors Lillian Moyne and Julian Doucet
art directors Max Cusart and Marie Vincent
Designers – Writers Hugo Bedfort and Caroline Ribemont
vice president Izor Goetz
User account management Tangy Mortrell
Director of Communication and Public Relations emily july
Communications and Public Relations Officer Paul Rinodino
Communications and Public Relations Assistants Tiffany Poetti and Margo Zaniol
TV production manager Vanessa Barbell
Producers Charlotte Chadow and Marines Sassi

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