Parcel receiving points attract merchants, marketing and sales

“It doesn’t stop all day. There is a constant flow with the peak of activity around 7pm. When offices are out, the queue can stretch out of the store.” For pier siantrader at 13e A circuit in Paris, his daily life has been transformed after turning into a springboard two years ago.

In his small 70-square-meter décor store, he’s modified his basement, formerly dedicated to storing merchandise, into one of the Bliss d’Italie’s most popular out-of-home delivery points.

Additional clients

With around thirty packages received daily, this young manager of five employees sees nearly 200 extra people passing through daily in addition to the regular customers. “We decided to become a springboard at the end of the first holding period when we saw the frenzy of online sales,” he says.

Since the health crisis and the advent of e-commerce, there have been many requests to become a springboard. In the heart of Paris, there are already over 1,000. “There is a demand that we can put more into and it will work, especially in certain areas that are more complex than others, such as western Paris or the supercentral, where there is a shortage of relays because of the small surface, says Jean-Sebastien Leridon, Managing Director of Relais Colis: “Space available for shops.”

Traders will see their interest in it. “This enabled us to increase our turnover by 40%,” says Pierre Chien with satisfaction. Additional income that comes from money earned per package received (between 30 cents and 1.50 euros, depending on the size and origin of the fund) and from new customers. According to Pierre Qian, one in three people buy something small after receiving a package. It is a practice confirmed by the Federation of Electronic Commerce and Distance Selling (VIVAD) which estimates that 30% of the number of individuals who come to receive a package and then become customers.

“This service brings me 50-100 people a day, it’s a real plus, clients who didn’t necessarily have to walk through my doorstep,” he confirms. Benoit Muslin, photographed in Mons-en-Baroeul (Noord), near Lille, which serves as a relay point (Mondial Relay). touches 30 cents per package delivered to the customer and 15 cents per package delivered. According to Quentin Pinault, General Manager of Mondial Relay in France, second in the sector, this activity brings an additional income of 400 euros on average.

Whatever the actor (La Poste, Mondial Relay, Relais Colis, Kiala, etc.), the criteria for becoming a collection point are often identical, with priority of course being given to location, which must be practical and close. Transportation. But also the timelines. “If individuals are delivered outside their homes, it is because they are not around during the day and they finish work late. So they should be given the possibility to receive their purchases after 6 pm, on Saturdays and on Sundays if possible,” sums up Maxime Dehotville, General Manager of Pickup, a company Subsidiary of the La Poste group, a leader in out – home delivery in France with more than 16,000 commercial relays, including 2,600 in Ile-de-France (548 in Paris).

“It is important that the trade has sufficient staff and storage space available to meet demand,” he adds, warning that it is essential to avoid jeopardizing the business. “Among the merchants who are members of the Relais Colis network, there are small food companies such as wine merchants who want to introduce themselves in their region and use this activity for two or three years before stopping,” explains Jean-Sebastien Leridon.

In this burgeoning context, Mondial Relay is seeking to expand its network, which now includes 12,000 relay points. The courier company aims to have 13,000 by the end of 2022, aiming to maintain that annual rate of opening. “It’s cheaper for the consumer than home delivery and more environmentally friendly, because our trucks are loading and delivering 700 packages a day,” says Quentin Pinault. Presumably, many arguments sustain this madness with out-of-home delivery.

Mondial Relay has opened a third center in Seine-et-Marne

With 140 million parcels delivered last year, Mondial Relay, which has just moved its head office to Villeneuve-d’Ascq near Lille, broke another record, posting a 35% increase and turnover of 410 million euros.

To deal with this increase in volumes, messaging has just opened its third hub. Located in Réau in Seine-et-Marne, this site, which has required more than 10 million euros in equipment investment for Mondial Relay, will be able to process 400,000 parcels per day. This is the weakness of each of its other axes: Saint-Priest (Rhône), and Hem, near Lille, its historic site which will move next summer to Harnes (Pas-de-Calais).

Equipped with high-capacity machines, with the latest technology, Réau “strengthens our presence in Ile-de-France and will allow us to deliver to anywhere in France within 24 hours compared to two days today”.

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