Spockee, an innovative and growing startup

Competition between brands is increasing. To differentiate themselves, they test new technologies in search of performance. The startup created by Antoine Olive 3 years ago meets this criterion. So it is increasingly being handled by tourism companies.

Direct shopping is increasingly being integrated into corporate communication strategies. But what does this term mean and above all, what does this solution bring to those?

neighborhood shopping department

Direct shopping defends 3 values. Self-control is the first. It corresponds to the average time each viewer spends on the video. On a 30-minute live broadcast, the average time is 10 minutes per spectator, knowing that these don’t all arrive at the same time. Therefore, there is little attraction and interaction of viewer interest that is not found anywhere else on digital media. It is an important informational value for professionals.

The second value is the direct conversion. In fact, direct shopping leads to sales without customers having to calculate prices.

The third value on which direct shopping depends is people, because tourists need simplicity, immediacy and efficiency. But that is not all, because they also appreciate having an expert who shares their passion for their product and their travel destinations. In short, the customer’s demand is for original content. characteristics of the solution.

Spocky is born

“It all started with a classic entrepreneurial journey of ups and downs.” says Antoine Olive, founder of Spockee. The latter had a real awareness of the omnichannel consumer journey and the importance of offering them an optimal customer experience in-store and online.

The startup creator’s interest in new consumer trends led him to draw inspiration from the Asian model. The emergence of Twitch on this continent has inspired him a lot. In fact, Taobao and Ali Baba kicked off the beginnings of direct shopping by organizing sales sessions with Key Opinion Leader (KOL), a person who broadcasts promotions and product explanations to the public.

So a question arose: How do you gather ideas to improve the customer experience and make a difference online thanks to the experience of stores and the emergence of broadcast trends? According to him, it became important to provide the store employee with a live video application. This will allow, from the store via smartphone, to move the largest store in the network: the website.

company development

Spockee grew a lot in 2021. Its founder’s ambition was as follows: “To be the most accurate direct shopping solution in the market and not just sell an evolution of an environmental roadmap,” explains this.

This year, the startup joined Skeepers, which has 500 employees. Previously it consisted of about twenty employees. This partnership is based on the desire for much stronger collective synergy. This allows Spockee to understand how to gather audiences with impact solutions, and how to target intent with predictive solutions and do business in remodeling.

Thus, today Spockee represents 600 shopping operations and 50 customers who can be seen in 4 important countries: fashion, cosmetics, specialty distribution and mass distribution. Balance sheet that positions the company as a market leader in France. “But this is not our greatest pride, which remains that we have managed to achieve 600 lives with only about twenty clients. This means that each client has spent about ten lives over the course of a year,” Develops a startup manager. Partners run at least one event per month while others run one live event each week.

Today, e-commerce has become a living business. Brut is an excellent example of this as it is a video broker. ASOS also increasingly demonstrates its products through videos. “The next logical step is live video for more credibility. The market is being regulated, and there is now strong demand from brands” Antoine Olive says: These generate an audience that will shop into their lives by communicating within their own network via social networks, newsletter, SMS campaign…

This year, a collaboration emerged between Spockee and Campings.com, the first player in tourism to use direct shopping of the year. A very annoying company in its communication and sales strategy. It is the first online tourism company to implement direct shopping format. An appointment is held every week and highlights the camp site.

The future of direct shopping

After Campings.com’s life, major tourism players called Spockee. This indicates that this selling technique is now part of the strategy of many players in this sector.

The challenge of today’s direct shopping is repetition. This is the key to accustoming the public to a date but also to improve the performance of the company as life progresses. “It’s important to become more visible and improve your conversion rate, which is currently around 10%.” Sockee creator develops. According to him, it is necessary to accelerate the business side with the Skeepers who represent 8000 customers in France and abroad, a real motive, but also technological. In fact, the tool should be enhanced and allowed the brands to continue distribution at a regular pace, with an agile and effective solution. Skeepers allow nano influencers to broadcast independently on brands’ e-commerce sites and double the number of shopping events per day. To this end, it is necessary to add functions around motivation: an important component of direct shopping. So there is still real work to be done in retail entertainment that will allow you to have fun while listening to an expert talk about the product.

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