The Body Shop launched the new sustainable store concept in Toulouse

The Body Shop, an iconic activist brand, certified by B-Corp since 2019, is redeveloping its Toulouse boutique on the Rue du Poids de l’huile with its new responsible boutique concept called Activist Maker Workshop.

Body Shop

Face, body, hair and makeup care and charging stations.

Ethical and responsible beauty products inspired by nature.

Activist Maker Workshop: An interactive shop for the struggle for a fairer and more beautiful world

With this new concept, The Body Shop invites its customers to test the texture but above all to consume in a sustainable way, while keeping in mind the protection of the planet and the well-being of the communities.

True to its commitment to the planet, The Body Shop favored sustainable materials like reclaimed wood and recycled plastic. For the storefront, The Body Shop chose zinc, an environmentally responsible material that requires less energy than other elements and can be recycled from old surfaces. The shops in this concept highlight all over the world the architectural or artistic characteristics of the city in which they are located: for Toulouse in the part of the shop the emblematic pink brick of the city is distinguished.

filling station

The Body Shop is convinced that the use of packaging containers is an effective solution to reduce waste. Consumers are therefore encouraged to choose this alternative in order to avoid consuming single-use packages. Many hygiene product references are available in packaged form: shower gels, shampoos, conditioners, and liquid hand soap. Once you empty the bottle, simply rinse it and return it to the store for refilling.

These stations are deployed in all French The Body Shop, making it the first beauty brand to offer this solution across its entire network. By changing habits, more than 25 tons of plastic can be saved each year. By choosing to refill, consumers can save 32 plastic bottles from discarding annually. Good practice for the planet but also for the wallet, by switching to refillable bottles an average of €76 per year can be saved*.

Painter Cervan Arduia inaugurates Toulouse in the shop

Servane Ardeois graduated with BTS in Space Design and then switched to object design. During a five-month trip to Africa, she deepened her work as an illustrator. His creations speak of suspended moments and softness. The current landscape is a collection of cities and environments that he encountered since childhood. The project with the brand was close to its heart, raising themes that affect it like the environment and reducing packaging, hence her interpretation of the message REFILL REUSE REPEAT

In the Toulouse boutique, Cervan produces an acrylic painting on a wooden board, thus showing Toulouse, Pont de Saint-Pierre with Garonne, and two women addressing the audience, creating a form of complicity. She also made a custom-made Tote bag for the opening of the new The Body Shop, using her own palette and palette elements.

Iconic, more sustainable products

In this new concept, we find the products that made the reputation of the brand but reconsidered in a more sustainable way. Among them is the iconic White Musk fragrance, which has gone 100% vegan with an all-new design made with 42% recycled glass and no packaging.

But also a body butter that is vegan-certified, contains at least 95% of natural ingredients, is made from 100% recycled plastic, and part comes from Fair Trade Partner Plastics for Change in India. Products that reflect the brand’s commitments: respect humans, animals and the environment.

Activist’s Corner

The new store has a corner where customers can discover the committed roots of the brand, as well as understand how to get involved and take a stand. For the opening, the Save Cruelty-Free Cosmetics campaign, which is campaigning for a million signatures for the European Citizens Committed to Europe Without Animal Testing in the cosmetics industry, will be honored.

team of activists

The Activist Maker Workshop team is on site to support customers in trying out these new spaces. It offers both expert product advice but also showcases The Body Shop’s recent campaign activities to fight for a fairer and more beautiful world.

The Body Shop: A Responsible Brand And A Leader In Corporate Social Responsibility (CSR)

Founded in 1976 in Brighton, England, by Mrs. Anita Roddick, The Body Shop is a cosmetic brand known for its nature-inspired products, but also for being a pioneer in corporate social responsibility. Its basic premise is that business can serve well and contribute to social change. Today, The Body Shop is present in more than 75 countries with more than 3,000 stores and offers a range of 800 products that are not tested on animals and partly fair trade. Ranges like body butter and white musk have become iconic.

In 2019, The Body Shop achieved B-Corp certification, a certification awarded to companies that meet the highest societal and environmental requirements in terms of performance, transparency, and accountability to the public. B Corp companies are not only profit driven, they also care about people and the planet. It is in this sense that The Body Shop has always run its business.

Along with Aesop and Natura, The Body Shop is part of Natura & Co, a multi-channel cosmetic group committed to creating a positive economic, social and environmental impact.

*Based on 8 annual purchases of shower gel, shampoo, conditioner and liquid hand soap.

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