The ORGANIC EQUITABLE EN FRANCE brand continues to evolve and represents 17% of French fair trade

The Bio Equitable brand was launched in France only two years ago in May 2020. It already accounts for 17% of sales of fair trade products from France. Sales of products sold in 2021 were €121 million with sales taking off in the middle of the year, indicating very good prospects for 2022. The brand itself has set a growth target of close to 30% for the next two years. Bio Equitable in France supports 5,000 agricultural farms united in 34 groups and 46 organic companies throughout France.

Currently, more than 360 products bearing the Bio Equitable brand are available in France in specialized stores such as Biocoop and in supermarkets. They account for 23% of all Fairtrade-branded references from France. The goal is to reach 530 products by the end of 2022 and 660 products in 2023.

Products can be found on all shelves because the label covers many sectors: fruits, vegetables, grains, legumes, aromatic and medicinal plants, goats, sheep’s milk, cows, beef, sheep, pork, poultry, eggs.

The Bio Équitable Association works in France for organic and agricultural farming whose products are 100% of French origin and come from sustainable business relationships. It offers a model based on a triple commitment of price/volume/duration over a minimum of 3 years, contracted by all players in the sector. It provides a guarantee of transparency from farm to consumer. Compliance with label specification standards is rigorously checked by independent inspection bodies.

The Bio fair association in France provides guarantees that go far beyond the regulations established by fair trade law. Its challenging specifications stand out from other current naming approaches.

Among the latest trends observed

More and more groups of producers are developing their own brand to better control marketing and reward their members. Among them are Cabso, Uni-Vert, CORAB and Les Fermes de Chassagne. This last gathering is a great example. It brings together 20 Charente farms who call themselves “agribiologists”. It specializes in the processing and marketing of pulses (lentils, chickpeas, beans, etc.), flour (wheat, spelled, einkorn, buckwheat) and sunflower oil. Its products are especially appreciated at the regional level. The success now led him to build a new processing workshop.

Another unique trend is the emergence of “organic startups” such as Base Organic Food, a dynamic young and consolidated company created by Charif Benabderrahmane and headquartered in Montpartier near Montauban. Base Organic Food specializes in organic and fair trade dried fruits, seeds and grains, ranked among the French growth champions in 2022, all sectors combined!

Change the climate of your plate with the Bio Equitable label in France!

The current context (rising prices, energy and production costs, etc.) continues to undermine our producers and our agricultural heritage. The latest report of the Intergovernmental Panel on Climate Change (IPCC) is deeply alarming about the impact of climate change. For its part, the WWF regularly alerts us, in its Living Planet Report, to the massive loss of biodiversity.

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Members of the Bio Equitable brand in France and consumers through their purchase participate in environmental transformation and social justice everywhere in France with 5 main impacts:

  • Fair reward for producers: prices based on production costs and not on market fluctuations, allowing them to earn a decent income.
  • Responsible social practices for all: Sustainable jobs, health and safety at work, equality Men and women, staff training, decent working conditions for seasonal workers.
  • Support for local development: payment of an additional amount to producer groups for the price, intended for financing collective projects (training, cultural experiences, artistic supervision).
  • Implementation of agro-ecological practices on farms: flexible farming and breeding methods that preserve biodiversity and make it possible to adapt to climate change (mixed farming, perennial pastures, hedges, old varieties, etc.).
  • Respect for Living Organisms and Animal Welfare: Actions that go beyond the specifications of organic farming, to improve soil fertility, agree with nature, and respect animals.

According to the result of the baseline study, jointly developed with Greenpeace and the World Wide Fund for Nature, an innovative methodology that makes it possible to assess the social, economic and environmental impacts of labeling in the food sector, the Bio Equitable approach in France receives one of the best ratings.

The first edition of the Day of Organic Agricultural Heritage and Fair Trade will be held on Sunday 15 May 2022 across France

As part of the Fair Trade Fortnight, the Bio Equitable brand in France, in partnership with consumer associations FAIR (e) and Bio Consom’acteurs and with FORÉBIO, is organizing the first edition of the Day of Organic Agricultural Heritage and Fair Trade, Sunday 15 May 2022 everywhere in France for To provide a real meeting between citizens and farmers. The goal: to promote organic trade and fair trade and agricultural practices!

This event also aims to reaffirm the values ​​of membership in France to promote a more efficient agricultural model, for humans, animals and the environment. This model of agriculture makes it possible to combat climate change. It leads to real changes favorable to the environment.

Organic Agricultural Heritage and Fair Trade Day aims to present:

● Organic farming that provides a response to nutritional independence,
Preserving the environment, preserving biodiversity;

● Organic fair trade as a system of production and exchanges for change
agriculture and economy;

• Organic and healthy products, designed with respect for people and nature;

● The ability to operate through committed consumption, in a world where prices are constantly dropping at the expense of quality.

During this first edition of Organic and Fair Trade Agricultural Heritage Day, which takes place on Sunday 15 May 2022 across France, everyone, from the curious young man to gourmets, who are proud of their land, are invited to discover organic farmers and farms. , who chose agroecology and fair trade to deliver healthy food.

This day, jointly organized locally by groups of eaters and farmers, is an opportunity to give a face to organic farming and fair trade close to home.

On the programme: farm visit, discovery of organic and fair trade products and technologies, games, cooking, and workshops to work between citizens and farmers.
⇨ Find the list of Fairtrade-branded organic farms in France that are open to the public and the detailed program of events on pages 18-19 of the press kit to download here
⇨ Come May 15, visit them and discover them and share a friendly moment

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Key Figures on Organic Fair Trade France 2021

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In 2021, consumers affirm their adherence to the fair reward values ​​of producers. Purchases of Fair Trade products continue to advance, with an increase of 11%.
Dual Fair Trade and Organic Labeling is an effective way to promote the synergy between balanced business relationships and environmental conservation. This dual social and environmental promise appeals to French consumers year after year.

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