These French people are building a Web3 business

Frederic Montagnion, web pioneer and founder of Arianee

Web2 pioneer with the creation of Overblog, the 46-year-old entrepreneur is now weaving his web into the internet of the future. In 2017, he launched Arianee to help brands create, distribute and exploit NFTs. Until a few months ago, the topic was still classified. Now, there is no CMO for a company that can afford not to have a Web3 strategy.”Frederic Montagnon explains.

The Parisian startup developed the all-in-one platform, a type of Web3 customer relationship software, and won contracts with about fifty companies including Le Printemps, Casino Group and Breitling. An idea that attracted investors by raising €20 million in donations during a round table led by Tiger Capital on May 10.

Driven by his entrepreneurial spirit, Frederic Montagnion first invested in the crypto sector as a business owner before launching LGO, a US-based enterprise cryptocurrency exchange platform and one of the first to be registered as a Digital Asset Service Provider (PSAN) by AMF.

Convinced that “Blockchain gives users and companies power over their data”then launched Arianee with Pierre-Nicolas Hurstel. “Decentralized technologies will allow companies to achieve digital transformation and change their relationship with their customers. All while freeing themselves from the gulf to regain their sovereignty.Frederic Montagnon explains. What makes me wake up in the morning is the ambition to participate in this new internet revolution. ».

Jerome de Tayke, Blockchain Enthusiast and Founder of Cometh

Jerome from Tychey launched Cometh to Putting the blockchain into games. The startup produces games based on blockchain technology. The games seemed like a no-brainer to the former Warcraft player in “Good national level”. Its first game,, developed on the Polygon blockchain, amassed more than 10,000 players in 2021, according to the Paris-based startup with about fifteen employees. “Success we reviewed to launch the fundraising campaign”explains its founder, referring to a $10 million funding round implemented at the beginning of May.

Another activity of the startup is providing white-label tools to video game professionals to enable them to integrate blockchain into their offering. In blockchain games, players can own, trade and resell characters or accessories in the form of NFTs that are useful for their game experience. “Blockchain will disrupt the industry, as 3D games and networking did in the 1990s and into the 2000s.”Jerome de Taiche, who with blockchain has found a way to push back the current frontiers of the industry, believes.

A figure in the French blockchain ecosystem, the former normalien is involved with Simon Polrot in the development of Ethereum France, which he has headed since 2016. The association creates content to make this technology available and organizes events such as The Ethereum Community Conference (EthCC), a reference in Europe. The next session, July 19-21, will feature Ethereum creator Vitalik Buterin.

Séraphie de Tracy, a businesswoman who wants to go fast

With Séraphie de Tracy in charge, things went really fast for Cohort. “Six weeks to prepare our product and eight weeks to sign our first customer”, Explains the young woman. Cohort has joined start-up studio eFounders, which has notably directed two tricolor unicorns, Aircall and Spendesk. Young Photography is the first project of their new ambition: bringing out the nuggets of the future web with 3Founders. Like Arianee, Cohort is developing a SaaS solution to democratize the use of NFTs for brands and their customers. “NFTs are a technology medium that allows brands to offer a passport to a completely different customer experience.”says Séraphie de Tracy.

This HEC graduate became familiar with blockchain technology during her time in the City of London, before joining Stratumn, a former French decentralized financial services nugget. You will noticeably meet Nicolas Julia, one of the founders of Sorare, who demonstrates his success The capabilities of NFTs.

The industry must evolve to be accessible to as many people as possible, Séraphie de Tracy believes. “Web3 remains a closed club that excludes non-beginners. We want to allow brands to reach everyone.” At Cohort, the environmental issue is also on the mind. That is why the platform was developed on Polygon, which aims to be the first “climate positive” blockchain. In a “Green Statement,” the network recently pledged to become carbon neutral by the end of the year and to be positive for future climate (by reducing carbon dioxide2 and a $20 million compensation policy).

Sebastien Bourget, primary metaverse with Sandbox

In the media whirlwind caused by the rise of the metaverse, the name Sandbox has become a must. And with him, the French creators, Arthur Madrid and Sebastien Bourget. But success did not come overnight. The Sandbox is their third video game commercial project, which was launched in 2011 to allow game creators to develop their own 2D characters and games. “Over the next eight years, we drew 40 million installs and 70 million user-generated worlds.recalls Sebastien Bourget. But we were frustrated that we couldn’t reward the creators. »

It was the discovery of blockchain and NFTs in 2017 that would help them solve this equation and make Sandbox one of the most promising metaphors for metaverses. Thanks to the blockchain, every 3D content created (character, object, etc.) is linked to NFT, which can be transparently resold in the market.

Each user owns their own digital assets. It’s an open metaverse, unlike Roblox and Facebook, which own the content and therefore use it as they like”, confirms Sébastien Borget, who is owned by Animoca Brands, a video game company in Hong Kong. To date, there are several hundred creators around the world. “Some get all their income from The Sandbox. There are also video game studios that have a team dedicated to our platform.”Entrepreneur explains. After raising $93 million in a funding round led by SoftBank in November, the startup could soon raise $400 million valuing Bloomberg’s $4 billion capacity.

Nicolas Julia, Entertainment Giant 3.0 with Sorare

Image credit: Julian Fore

Nicolas Julia’s ambition is clear: “Creating the champion of tomorrow’s sports entertainment.” With Adrien Monfort, they bet in 2017 that NFTs could transform the entertainment experience in sports and launched Sorare. A “fantasy football” game based on the buying and selling of rare digital cards, where playing and investing are combined. “We soon became convinced that the specific characteristics of NFT technology, such as digital scarcity or the issue of tracking, would lead to a technological change that would have the same impact on our lives as the advent of the ‘internet or a smartphone’, The 35-year-old businessman explains.

The former employee of EM Lyon started his career in consulting before co-founding the incubator (La Javaness) and discovering various blockchain applications at Stratumn, a leading French startup in the sector.

If investors were skeptical about the project at first, then after five years, Nicolas Giulia’s bet is well on its way to being realized. At the end of 2021, Surrey completed the largest fundraising in the history of French technology with $680 million, bringing its valuation to nearly $4.3 billion. Like the booming NFT market in 2021, Sorare increased the number of active users tenfold in one year and demands 270,000 active users for one million registered on the platform.

After European football, Nicholas Julia is now attacking the lucrative American market and in May announced a partnership with Major League Baseball (MLB) in the United States. And Sorari does not intend to stop in such a good way. “Another partnership with a new sport is being prepared.”predicts an entrepreneur who hasn’t played all his cards yet.

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