Use the video to promote your business

Video has become an indispensable communication tool. The video should inform the audience but also engulf it so that the internet user can share it with just a few clicks and be seen by as many people as possible.

Using the audio-visual tool to present your work is an effective way to reach your goal.

As the well-known saying goes, it is often said that a picture is worth a thousand words. In the age of social networking, networking and making yourself visible is no longer an option for any self-respecting company. Of course, with exceptions, it goes without saying that humans remain more sensitive to visual expression than text. In order to maximize its appeal, making a professional movie remains an asset. Provided that you take note of certain tips, which should not be neglected under any circumstances.

You don’t have to be a professional camera…

You don’t need to be an expert in framing and editing to be able to create a corporate video. With the technology available to us today, as well as the amount of information and video tutorials on the web, you don’t have to invest a lot to make your company movie. Often times, a simple digital camera (which gets better quality over time than some cameras) and a tripod are just fine.

…but plans to prepare well!

On the other hand, if you do not need to be a technical professional, then obviously you will have to master the gist of the topic. Your professional video will only have an effect if it is well thought out in advance and the message you want to convey is well translated through images. There is no point in realizing this without spending the time designing a framework to fuel the idea in your head. Admittedly, right now, you need a little means to be able to make a little movie, but that doesn’t mean you have to throw your body and soul into battle without taking the time to think about it.

Adopting a professional style and approach

Le plus important dans cet exercice réside à la fois dans la traduction visuelle d’un message compréhensible et dans la réalisation d’un court-métrage de qualité correcte, le tout afin d’éviter de renvoyer une image de vous’amateur association. In particular, use Steadycam as well as HDV image quality to ensure sharp shots. In terms of substance, change tactics, bring in comments and interviews to get the movie going. The stakes remain high because the wrong move can make you lose all of your professional credibility very quickly, especially in a society where bad hype thrives and is shared at the speed of light!

Go straight to the point!

As a rule, a video that is too long will not impress or attract a large number of people. Be brief, precise, and precise. A two minute clip is perfect. Explain who you are, what your company does or produces, and what you offer your customers concretely. If possible, add humor, even rudeness. The feelings that the viewer evokes will increase tenfold, and he will want to share them with his peers. This is how your reach will grow and your film can be conveyed en masse on social media.

Send a clear message

Everyone should understand your message after the first viewing. It should be what you want to express in one sentence and the viewer should immediately realize it. If not, you will likely fail. To see if the reception with the audience will be good, do some tests! Survey some of your employees and note their reactions. If this isn’t what you were expecting, keep their feedback in mind and start editing again.

Multiply the distribution points

Once you’ve produced your professional clip, you’re sure that its content is relevant because you’ve seen it multiple times and want it to be visible to as many people as possible. This is the step where you should not go with a dead hand. Now is the time to “water” all the existing platforms to develop the spread around your corporate film. Social networks, your website, email campaigns and especially online video hosting sites: they will all be your assets to get your message across to as many people as possible.

There’s no secret: the more diverse your audiovisual creativity is seen online, the more likely it is that more people will see it and stick with your message or product. Niche platforms like YouTube remain your best assets in this sense, as they provide you with a simple hypertext link to share or integrate across the web. effective.

Leave a Comment