What is Moocs’ business model?

Before discussing the economic model of MOOCs, do these cycles, which sparked enthusiasm a few years ago, never run out?

After the enthusiasm for this new type of course, which was at its highest in 2012-2013, criticism has already been heard about its quality, cost and importance. Expectations waned and their business model came into question.

I suppose it is far from the influence of fashion, It is a real social phenomenonalthough it is still immature in its current version.

Today’s financial challenge is to find, either in defensive logic, how to protect the production of MOOCs so that you don’t lose too much money, or in entrepreneurial logic, such as Get a return on investment.

What revenue can Moocs make?

Today there are three levels of certification, and their prices are increasing. behind Participation Certificatevery inexpensive, offers pallets at the end of Mooc a Certificate of Acquisition of Knowledge, or even Specialization When several courses related to the same topic have been taken.

This is the case, for example, of Future Learn, which allows you to get a certificate of achievement worth 39 pounds. For its part, Udacity issues Nanodegrees for those who have taken six to twelve months of courses, including video training and assessed group activities. Paid Certificates Today constitutes the main economic model of MOX.

EdX, for its part, goes even further with Global Freshman Academy: Courses that have been validated as part of the Mooc can be converted into credits, and then into a license approved by the University of Arizona, the partner in this project.

Paid degrees are now the main economic model for Open Courses (MOOCs).

Can Moocs be downloaded?

It must be determined if the Mooc is the impulse still Mooc. This contrasts with the initial philosophy f o in “openness”, but on a pedagogical level, it seems to me so. previously, Fees for the service begin to evolve, Because it is a way to make the initial investment profitable.

At LearnAssembly, we proposed with the Poult group, Mooc on management innovation and we understand that requesting an entry ticket, in this case €19, does not prevent.

It’s not certain that in five years, there will still be completely free MOOCs. One way or another, it will be necessary to pay to pursue a MOOC or obtain accreditation.

How is the market likely to develop?

Regarding business B to C. [business to consumer], which has not yet been standardized, should be the “winner takes all” logic, which prevails in the digital sphere. Then the ability to invest and achieve economies of scale is crucial, which stands out Market focus Within three or five years. and then a Market Skimming for Mooc . Platforms.

The second form, from B to B [business to business], is a hybrid digital learning. Mooc . poses One teaching method among others : It fits into a continuous training system in blended learning, including Mooc modules or Mooc modules mapped in micro-learning logic, which better aligns with corporate expectations of pure Mooc, and is too long and too academic for them.

In general, while we are likely to see a file uberization of platformsThis should not be the case with the Moocs themselves. Because the needs, expectations, and timelines in terms of education are like thisIt is impossible to standardize online training offer.

LearnAssembly in a nutshell
Founded in 2012, this company supports about thirty large companies in their digital transformation strategy, via corporate MOOCs and blended learning programs, such as the Axa Digital Academy.
For more information, visit the LearnAssembly website.

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