Wilfried Voss: “In the United States, risk carries opportunities”

After studying at SKEMA Business School, which opened the doors to the international market, Wilfred began his career in New York, the city that has always fascinated him. He tells about his career in business school, his experiences abroad, and reviews the development of his career in the digital sector in the United States.

The presence of the SKEMA Business School alumni network, which includes 48,000 alumni worldwide, from very rich backgrounds, also motivated me to be selected.

Lepetitjournal.com: Why did you choose to join SKEMA Business School?

Wilfried Voss : After preparing for HEC in Paris, I wanted to join a business school with an international dimension.

I really liked the international openness of SKEMA Business School, its overseas campus and the variety of courses offered. I was interested in MSc International Marketing and Business Developmentwhich ranks highly.

The presence of the SKEMA Business School alumni network, which includes 48,000 alumni worldwide, from very rich backgrounds, also motivated me to be selected.

After a year at the Sophia Antipolis campus, I joined the SKEMA Business School’s campus in Suzhou, China, for one semester to earn a master’s degree. In the next semester, I did an exchange at a partner university: Munich Business School in Germany. I really liked these international experiences, they were very rich. Then I had a gap year, then joined Master 2 on campus in Paris.

It was quite a challenge, with an entrepreneurial dimension that I really liked.

How did you start your international career?

I have always had a global flair and very quickly wanted to build a career abroad, encounter other cultures, learn different management methods, different ways of working… After these academic experiences abroad, I decided to do it abroad, during the gap year, professional experience Abroad.

Having always dreamed of working in New York, I applied for an internship in French companies based there. I had the opportunity to do a 6-month internship at Dormeuil, in New York.

After studying at SKEMA Business School, my manager at Dormeuil, with whom I kept contact, offered me a position.User account management Inside the company’s subsidiary in the United States. So I moved to New York again, where I lived for almost 7 years. I was responsible for running a group of US retailers across the East Coast, where we marketed products, and did some business development.

Over my 3 years with the company, I’ve realized, working with these retailers, that many of them have had challenges related to digital marketing and e-commerce, two sectors that interest me a lot.

Then I was in touch with Datasolution, a French group based in Paris and Sydney that specializes in creating e-commerce websites. The group was looking to expand into the United States. They were interested in my background and offered me their first job there: I was in charge of opening a branch in the United States. It was quite a challenge, with an entrepreneurial dimension that I really liked.

Being the first on-site employee, one of the main challenges was developing a client portfolio from scratch, with production teams based in France. There were a number of challenges but the experience was ultimately very successful. At the end of the first year, we signed with dozens of clients and achieved very satisfactory sales.

Sketchfab is the leading provider of 3D visualization and augmented reality solutions

where are you today?

After two years at Datasolution in New York, I returned to France because my visa was expiring. At the same time, I had the opportunity to meet the Sketchfab team, the company I work for today. I’ve been following them for a long time and was very interested in the idea of ​​joining them.

I joined the company as Business development Manager , First in Paris, with the aim of returning to New York where there is already a team of about twenty people. Sketchfab is the leading provider of 3D visualization and augmented reality solutions. It’s a bit like YouTube 3D!

We are marketing a 3D modeling player, which we will integrate into e-commerce sites. For example, instead of having a product page with a video and images, we can integrate a 3D model of the product, which makes it possible to provide a more immersive and interactive experience. It’s a solution that works so well, that Epic Games, the American gaming giant, has acquired Sketchfab, which has nearly 5,000 employees across 5 continents.

More and more companies are turning to 3D today. It is a thriving solution and there are a lot of opportunities and developments in this sector. So I am really happy to be a part of Sketchfab.

In general, I really like the US administration

What does management culture look like in the United States?

The managerial culture in the United States is very different from the culture we know in France. I find the American state of mind in general to be more positive. The culture of failure is not the same as that found in France.

In the United States, the desire to pledge is very present. People don’t hesitate to try new things, take risks and be bold, even if it means failure. Failure is really seen as a way to grow and learn from your mistakes. It’s something I learned in the States and it brought me a lot.

In general, I really like the American administration. The way you do business in the United States varies greatly. There are no formalities, we call each other nicknames between colleagues … All this allows you to establish relationships much simpler and feel comfortable very quickly.

Plus, New York has an energy that you can’t feel anywhere else. It is truly extraordinary to develop in such a dynamic, rich and pioneering environment.

The SKEMA Business School alumni network helped me a lot when I arrived in New York

Tell us about your commitment to SKEMA Business School.

The SKEMA Business School alumni network helped me a lot when I arrived in New York. I was able to participate in events, discuss with other alumni, and benefit from their advice… It was great to have such local support, and it allowed me to make my first friends on site.

Then I wished, in turn, to share my experience with other graduates. So I became an ambassador for the New York Alumni Network. We organize many events (debates, conferences, etc.) that allow us to exchange alumni. I am also a benefactor to the SKEMA Business School Foundation, which aims to support students affected by Covid.

Skema Alumni is a great way to benefit from the opinions of expats

What advice would you give to young graduates of SKEMA Business School who want to build an international career?

At SKEMA Business School, we are fortunate to be in a very dynamic school that is open to the world. First of all, I would like to advise students to take advantage of the school’s different campuses abroad to live international experiences, in China, Brazil, South Africa… It is really a great opportunity and it is a great opportunity to take a first step towards the international market.

In addition, SKEMA Business School offers the opportunity to complete a one-year gap, between Master 1 and Master 2, to enrich an individual’s professional experience. I highly recommend taking advantage of this year to enrich your career by doing an internship abroad.

Finally, the Skema Alumni Network is an excellent way to take advantage of expat feedback. The graduates are very friendly and always happy to give advice and share their experiences. This network is one of the school’s greatest strengths and you shouldn’t hesitate to use it.

Interview with Soraya Benaziza

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